Posts made in February, 2016

on Feb 25, 2016

By Jacques De Cock There has been a media storm about the amount of sugar in drinks from leading coffee chains. Action on Sugar’s widely reported research found that two thirds of their sugary drinks had more than the daily allowance (about 7 teaspoons a day) and the worst offender had nearly four times the daily allowance. The best option was still about half the daily allowance. Not to mention these statistics don’t take into consideration people who add sugar afterwards as well. The news comes at the same time as the steadily increasing pressure on the government rises and more people are asking them to Read full story › Source: The Drum...

on Feb 25, 2016

By Jessica Goodfellow Thomson Cruises was revealed today (25 February) as the mystery brand behind the social media campaign #NotForMe, which saw a group of 12 photographers, bloggers and vloggers photograph their travels and post on Instagram using the hashtag in an ironic way to turn common misconceptions about cruises on their head. Over the past month, the group have been onboard Thomson Dream and Thomson Celebration on a cruise of the Caribbean and Central America, without revealing they are on a cruise. They have all posted photos of the stunning land and seascapes on their social media accounts jokingly using the hashtag #NotForMe Read full story › Source: The Drum...

on Feb 25, 2016

By John Glenday Telecommunications provider BT is bracing itself for a stricter regulatory environment going forward after coming under pressure from rivals to open up its Openreach broadband infrastructure to greater competition. In a review of the present state of play Ofcom decided against an enforced break-up of the business but has instead told it to ensure greater independence for the division, although it will withhold the right to instigate a future break-up further down the line ‘if necessary’. BT has also been ordered to allow rivals to build their own fibre broadband networks using itrs network of telephone poles and ducts. Responding to the announcement Read full story › Source: The Drum...

on Feb 25, 2016

By Seb Joseph Brand safety is the key tension TUI’s digital marketers are trying to resolve, with the company being resigned to stopping campaigns that are at a risk from appearing on unsavoury sites. The travel business is seeing the benefits of hiving off some of its budget to ensure brand safety in the belief that done right it can lift performance. From blacklists and whitelists to tasking its agencies to make better inventory purchases, TUI is working to cut ad misplacement at the source, wary of how fast a single mislaid ad can get passed around among friends and eventually make a good Read full story › Source: The Drum...

on Feb 25, 2016

By Gillian West While often overshadowed by consumer campaigns, B2B creativity is no less worth shouting about. Which is what we do here. Creative leadership from the US and the UK give us their take on some of past year’s best B2B work. Read full story › Source: The Drum...