By John Glenday Former Radio 1 DJ Tony Blackburn, who rose to fame as the voice of several ‘pirate’ radio stations in the 1960’s, has been sacked by the BBC ahead of publication of a report into the activities of Jimmy Savile. Vowing to clear his name of any ‘inappropriate conduct’ Blackburn has come out fighting against the move, pledging to take legal action against the BBC for ‘destroying my career and reputation’. A long-awaited review chaired by retired judge Dame Janet Smith is expected to report a damning ‘culture of deference’ at the BBC when it is published in a fortnight’s time, with Blackburn Read full story › Source: The Drum...
Read MoreBy John Glenday BBC Scotland journalists are in a state of open rebellion at the broadcaster over tentative plans to introduce an early evening news bulletin dedicated to covering events north of the border. Staff are angry that presently do not have the manpower or resources to handle the so-called ‘Scopttish Six’ and are threatening to boycott the project unless BBC Scotland controller Ken MacQuarrie agrees to a full consultation. An ‘insulting’ internal document leaked to The Herald suggests that there are grave doubts internally as to whether the broadcaster can pull it off amidst suggestions that it has been forced to act after coming Read full story › Source: The Drum...
Read MoreBy Doug Zanger Last November, Tinder, the popular dating app, added job and education integration — one of the most requested features from Tinder profiles. The Los Angeles-based company just released the top 15 most “right-swiped” jobs in the United States. “Right-swiping” is the “like” direction and for men, pilot was the top job, while physical therapist clocked in as the #1 ranked job for women. Recently named the favorite dating app by 73% of college students surveyed by WayUp, college students are on the list of most right-swiped jobs for men (#10) and women (#6). According to Tinder’s proprietary data, the list Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum As I’ve written before, programmatic does not mean less premium. In fact, it could mean more premium – as it does in the case of NBCUniversal’s latest offering. The company announced earlier today that NBCUx, its two-year-old digital programmatic offering will now include linear TV. However, the new offering will only be available to “select advertisers and their agency partners.” More, only “a select set of demand side platforms which mean the company’s requirements” will be able to access this inventory – hence, the premium factor. “Our goal is to give our advertisers as many ways to access the high-value, target Read full story › Source: The Drum...
Read MoreComedy Central’s CMO Walter Levitt on how the brand leverages social media to shout about its experiential marketing stunts
By Minda Smiley Even in today’s tumultuous television space, where changing viewing habits and newer platforms like Netflix are continually shaking things up, Comedy Central has managed to breathe new life into the traditional TV realm in recent years with a string of shows that have resonated with its target audience of “millennial guys.” The Viacom-owned cable channel has some of the most talked-about shows on television today, including newcomers like Broad City as well as classics like South Park. During a keynote at Social Media Week in New York City, Comedy Central’s chief marketing officer Walter Levitt gave attendees some insight into how the Read full story › Source: The Drum...
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