Posts made in February, 2016

on Feb 24, 2016

By John McCarthy Jeremy Clarkson has paid damages to and apologised to former Top Gear producer Oisin Tymon, whom he assaulted both physically and verbally during the so-called ‘fracas’ incident. The former Top Gear host was let go by the BBC after punching Tymon in the face, leaving him with a bloody lip. The clash saw the BBC discontinue the show in its current format instead enlisting Chris Evans, Matt LeBlanc and more to resurrect Top Gear. Following the altercation, an internal BBC report stated that Tymon took himself to “Accident and Emergency after a physical altercation accompanied by sustained and prolonged verbal Read full story › Source: The Drum...

on Feb 24, 2016

By Matthias Puschmann Matthias Puschmann is the Managing Director of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing. On February 16th, 2016, A+E Networks-owned cable net HISTORY launched its new multi-platform digital series ‘History NOW‘. Available on the ‘History NOW’ digital platform and across its various social media outlets, the series will cover 2016’s timely and relevant stories in short-form episodes that are each between two and four minutes in length. The stories capture important events from the Read full story › Source: The Drum...

on Feb 24, 2016

By Jessica Goodfellow From Cadbury’s real-time outdoor campaign to Mastercard’s live tweeting, the Brit Awards have been one of the more innovative live events for some time and tonight’s (24 February) promises to be no different. The Drum spoke with Steve Ackerman, managing director of Somethin Else, a digital content agency which manages the digital distribution of the Brit awards, on the strategies it will employ this year as live streaming gains momentum at big industry events. One of the biggest questions the strategy has to answer is which platform out of Twitter’s Periscope and Facebook Live works better for Read full story › Source: The Drum...

on Feb 24, 2016

By John Glenday The UK government is to pump £20m into the development of driverless car technology after selecting a consortium led by mapping specialists Ordnance Survey to benefit from its largesse. The cash will fund the ‘Atlas’ project which seeks to better understand the data requirements necessary to support the efficient operation of autonomous vehicles, together with the feasibility of maintaining, processing and distributing Outlining the full scope of this work Ordnance Survey’s chief geospatial scientist Jeremy Morley said: “Imagine sections of road – other than motorway – equipped with beacons using the potential of 5G technology and geospatial accuracy to sense ‘unexpected objects’ Read full story › Source: The Drum...

on Feb 24, 2016

By Felix Morgan Who won the Super Bowl? Not the game itself, which was a mere distraction (and which, by the way, the Broncos won, just in case you really didn’t know), but who won the main event, the ad breaks? To find out just that, The Drum has partnered with Brave to revive its Bravery Index, first witnessed at the end of 2015 when the London creative agency was tasked with analysing the true emotional impact of the year’s Christmas ad offerings. This time around the ad calendar’s true big event is subjected to biometric analysis, with 24 volunteers having Read full story › Source: The Drum...