By Direct Marketing News Only 6% of CMOs are “Torchbearers,” but their ability to overcome top industry challenges may inspire other marketers to join their ranks. Read full story › Source: DM News...
Read MoreBy Jennifer Faull House of Fraser has shuffled its recently created customer team, making two new appointments including a director of digital product and a newly-created director of customer insight. From 1 March, Sarah Baillie will take on responsibility for leading the improvements to House of Fraser’s digital proposition including management of the customer experience teams. Meanwhile, Maddie Melson has been promoted to the new position of director of customer insight. She will run the fledgling division, which was developed at the end of 2015 with a view to making the retailer more consumer-centric. Andy Harding, chief customer officer said both would be key members of Read full story › Source: The Drum...
Read MoreBy Tony Connelly STV’s profits has fallen by more than 40 per cent after its production arm missed targets last year however the Scottish broadcaster insists a strong start to 2016 has put it back on track. The STV Group company, which holds the ITV licence for Scotland, saw its pre-tax profits plummet by 42 per cent year-on-year to £9.8m and its total revenue decline by three per cent to £116.5m. The STV Productions arm, which develops shows including Catchphrase and Antiques Road Trip, largely contributed to this slump as it suffered from fewer commissions and lower deliveries of programmes than forecast. Its year-on-year revenue Read full story › Source: The Drum...
Read MoreBy John Glenday Belgian actor Jean Claude Van Damme is to weave together reality and fiction for his latest role as a washed up actor and martial artist who is forced out of retirement to become an undercover private contractor. The action comedy has been chosen by Amazon for a pilot episode which will see the muscles from Brussels star as a caricature of himself; Jean-Claude van Johnson, according to the Hollywood Reporter. This will see the Belgian embark on bouts of comedic violence for his paymasters under the guise of acting with the pilot said to revolve around a reimagined film version of Huckleberry Read full story › Source: The Drum...
Read MoreBy Stephen Kenwright Google’s controversial Compare service started winding down yesterday, and will shut off completely on 23 March. Google Compare allows searchers to get quotes for some financial products – mortgages, credit cards, car and travel insurance – directly from search results, without the need to click on a comparison website. This led to numerous complaints from the aggregators including MoneySupermarket and TripAdvisor and a Statement of Objections against Google from the EU. Antitrust issues are unlikely to go away since this doesn’t affect similar products such as the flights booking engine, but the comparison sites are clearly thrilled. Chris Morling, MD of Read full story › Source: The Drum...
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