By Secret Marketer For this auspicious article, I thought I would comment on the question that I get asked most – how to make marketing relevant in the boardroom. As I have said previously, this is a constant battle and judging by the number of people who ask me about it, it clearly is for others too. While the race to get more gender and ethnic diversity into the boardroom is shared by all, the need to get more marketers is a less popular cause. A strong marketing director brings the voice of the customer to the boardroom. They take a long-term view of the health Read full story › Source: Marketing Week...
Read MoreBy Seb Joseph BIMA (the British Interactive Media Association) has rebranded to help better communicate its purpose and fuel its expansion across the UK. The trade body believes it’s the “greatest digital network” in the country and wants the advertising industry to know. A cleaner logo, devised by design studio Only is what it’s chose to convey that message, with the revamp eschewing the old version’s mouse cursor image and replacing the font. The logo will run across the organisation’s four flagship projects; the Digital Hall of Fame, BIMA 100, BIMA Awards and Digital Day BIMA bosses will also be hoping the revamp strengthens its position Read full story › Source: The Drum...
Read MoreBy Tom Primrose The Brit Awards offer musicians the chance to become part of history. Brands on the other hand can offer artists something whole lot more progressive. In recent years, brands have become more and more centrally involved with the music industry and in 2012 alone invested over £100 million into it. A new attitude has washed over today’s generation of musicians. Gone are the days where it was a sin to ‘sell out’. On the contrary, it’s now desirable to feature on video games, TV shows and adverts. According to research from FRUKT nearly a quarter of managers felt that striking an Read full story › Source: The Drum...
Read MoreBy John Glenday Sir Joseph Piling, a former permanent secretary of the Northern Ireland office, has been appointed to head-up an investigation into the effectiveness and independence of press regulator Ipso as part of an external review instructed by the organisation. Piling was chosen for the role by a separate appointments panel composed primarily of non-industry members and will assess all aspects of the body’s work as part of a set of recommendations laid down by the Leveson Inquiry at the time of Ipso’s creation. Commenting on his new role Piling said: “I look forward to engaging with a wide range of industry stakeholders, as Read full story › Source: The Drum...
Read MoreBy John Glenday New York based branded media giant Time Inc, publisher of over 90 magazines including its namesake, is poised to branch out into digital with the purchase of Yahoo’s search, news and email business. Reports in Bloomberg suggest that Time is a lead contender for the business after Yahoo chief executive Marissa Meyer formally announced sale of its core activities last week. Speculation centres on the suggestion that Time may pursue a tax efficient solution in which one of the businesses will merge with a separate spun off entity although it is believed that Mayer herself would play no part in any eventual Read full story › Source: The Drum...
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