Posts made in February, 2016

on Feb 23, 2016

By Direct Marketing News Martech companies are playing politics, they’re just not taking sides. Read full story › Source: DM News...

on Feb 23, 2016

By Minda Smiley Burger King took over the covers of the New York Post, Houston Chronicle and the San Francisco Examiner among other newspapers on Tuesday to promote the launch of its flame-grilled hot dogs. The full-page cover ads feature the brand’s King mascot along with the text: “The King’s Got A Whopper…and we’re not talking about burgers.” Earlier this month, Burger King announced that its grilled hot dogs would hit menus on February 23. According to the chain, the added menu item means that Burger King “will serve hot dogs in more restaurants than any other restaurant chain in the US.” Other newspapers that were covered Read full story › Source: The Drum...

on Feb 23, 2016

By Doug Zanger Advertising Week Europe has announced a new roadshow to support the yearly event, 1 to 3 March in Berlin, Amsterdam and Stockholm. Intended to build momentum in advance of the London gathering, in its fourth year, the organisers have enlisted an impressive roster of marketing leaders to explore the overarching theme “Creativity Through Innovation.” Supporting the effort is a diverse roster of brands, agencies and organisations such as Google, Adobe, 72andSunny, Dutch Digital Design, The Marketing Society, The Ad Club and The Berlin School of Creative Leadership. “There are a number of fantastic cities across Europe Read full story › Source: The Drum...

on Feb 23, 2016

By Minda Smiley Under Armour has released the second installment of its global ‘Rule Yourself’ campaign with two new TV spots featuring Dutch footballer Memphis Depay and members of the USA women’s gymnastics team. Called ‘It’s What You Do in the Dark That Puts You in the Light’ and created by Droga5, the videos aim to highlight the immense amount of training athletes must go through to be successful. According to the brand, the spots are rooted in the underlying theme of JOMO – or ‘joy of missing out’ – and seek to show that athletes don’t mind making sacrifices in their personal Read full story › Source: The Drum...

on Feb 23, 2016

By Minda Smiley Under Armour has released the second installment of its global ‘Rule Yourself’ campaign with two new TV spots featuring Dutch footballer Memphis Depay and members of the USA women’s gymnastics team. Called ‘It’s What You Do in the Dark That Puts You in the Light’ and created by Droga5, the videos aim to highlight the immense amount of training athletes must go through to be successful. According to the brand, the spots are rooted in the underlying theme of JOMO – or ‘joy of missing out’ – and seek to show that athletes don’t mind making sacrifices in their personal Read full story › Source: The Drum...