Posts made in February, 2016

on Feb 23, 2016

By John McCarthy Cinema chain Odeon has altered the signage of its Leicester square outlet to pay tribute to Hollywood great Leonardo DiCaprio as he hopes to hunt down his first ever Best Actor Academy Award. With the 88th Academy Awards close approaching, Odeon feels DiCaprio’s performance in the Revenant warrants his first Academy Award, buying into the popular web meme often showing the actor chasing after the elusive award. It shared the publicity stunt on Twitter. What does everybody think of our re-brand ahead of the Oscars? #LEODEON pic.twitter.com/twoRd92Shg — ODEON (@ODEONCinemas) February 23, 2016 The social Read full story › Source: The Drum...

on Feb 23, 2016

By Mairi Clark With the news that WHSmith stores in travel retail environments have outperformed its high street counterparts over a 20-week period to January 16 2016, it comes as no surprise that many brands and businesses are continuing to include travel retail as a key part of their growth strategy. After all, the travel retail space offers something no other retail environment can; purchasing habit that is based on last minute essentials (panic buying), personal treats (you’re on holiday the moment you reach the airport!), gifting (addressing those feelings of guilt after being away from loved ones), and of course, that smug feeling that you’re Read full story › Source: The Drum...

on Feb 23, 2016

By Jonathan Bacon The company is exhibiting upgrades of its Vibe smartphone line at Mobile World Congress (MWC) this week. Speaking to Marketing Week at the event in Barcelona, CMO David Roman said Lenovo is also keen to build relationships with other mobile industry players and showcase its new “digital-first” branding. China-based Lenovo is traditionally known as the world’s largest PC maker and a provider of IT technology. However its rebrand last year, which included a new logo that is adaptable to different colours and graphics, signalled its intent to become more synonymous with mobile technology. Lenovo was the fourth largest smartphone vendor in Read full story › Source: Marketing Week...

on Feb 23, 2016

By Direct Marketing News The Belgium-based multichannel marketing platform wants mid-market clients looking for tech with a personal touch. Extra Space Storage is one of them. Read full story › Source: DM News...

on Feb 23, 2016

By Charlotte McEleny After spending time on a dramatic panel at Mobile World Congress today debating the ad blocking debate, Nestle vice president of digital and social media, Pete Blackshaw took time to speak to The Drum about his views on the issue, VR and visual ad formats. What do you think of the state of mobile advertising? Is it fit for purpose? There is an interesting tension in the industry right now between the area we classically refer to as advertising and an area we might refer to that’s more around service and utility orientation. I was in a panel earlier about ad blocking Read full story › Source: The Drum...