Posts made in February, 2016

on Feb 23, 2016

By Mairi Clark Zakti, the new sportswear brand launched by the founder of Mountain Warehouse, has appointed House PR for its launch campaign. The agency was selected without a pitch to launch the brand, following its work on Mountain Warehouse. Its task is to build awareness amongst ‘female active urbanites’. The brand launch in November 2015, and House PR was briefed for an initial plan of three months, however the scope has now been extended. Mark Neale, founder of Mountain Warehouse and Zakti, said “We have been so impressed with the work undertaken on Mountain Warehouse over the past two years, that it was an Read full story › Source: The Drum...

on Feb 23, 2016

By Tony Connelly Netflix documentary series ‘Making a Murderer’ stimulated a tidal wave of discussion in the news and online since its release late last year with viewers continuing to speculate whether the jailed Steven Avery was indeed the real killer. Theories fuelled by unanswered questions from the trial dominated social media in the weeks following the premier of the 10-part series. Similar to the Serial podcast which documented the case of Adnan Syed, who was jailed for the murder of his ex-girlfriend amid ‘questionable’ evidence, Avery’s case looks set to continue to feature in social media amid the possibility of new evidence or a Read full story › Source: The Drum...

on Feb 23, 2016

By Jessica Goodfellow Chocolate maker Mars has issued a recall of its Mars and Snickers bars in 55 countries, after pieces of plastic were found in a product. All Mars and Snickers products, Milky Way Minis and Miniatures and certain packs of Celebrations with best before dates ranging from 19 June 2016, to 8 January 2017 are tainted by plastic contaminants and have, as a result, been recalled. The Dutch food safety authority posted a press release from Mars on its website, saying a piece of plastic had been found in a product that could lead to choking. The company initially issued a recall in Read full story › Source: The Drum...

on Feb 23, 2016

By Michael Feeley The Caravan Club has launched a UK Sites app to enhance its mobile services and capitalise on the growing popularity of caravan, camping and ‘glamping’ holidays. The largest touring club in Europe, The Caravan Club has in excess of one million members. Developed by independent agency MBA, the app, which has versions for iPhone, iPad and Android, allows users to search the UK’s biggest caravan site network based on location, site type, on-site facilities and nearby attractions. For each site, users can view a gallery of images, contact details, prices and other useful information and can add their own Read full story › Source: The Drum...

on Feb 23, 2016

By Gillian West Publishing and education company Pearson has engaged FCB Inferno to help raise awareness of the global literacy crisis which currently affects one in 10 people. Running across film, social, print and digital, ‘Project Literacy’ introduces the ‘Alphabet of Illiteracy’ where each letter of the alphabet demonstrates a global, social or economic problem. The campaign targets millennials particularly those with an interest in social issues and aims to make significant and sustainable advances in literacy over the next five years so that by 2030, no child will be born at risk of poor literacy. To further raise awareness of the cause Pearson has tapped Read full story › Source: The Drum...