Posts made in February, 2016

on Feb 23, 2016

By John McCarthy BuzzFeed has embraced the growing medium of mobile video consumption with the release of a video-only app. The app, predictably called BuzzFeed Video, looks to cultivate and catalyse viral video in addition to providing a platform for exclusive video releases. Furthermore it is hoping to encourage viewers to binge shows such as The Try Guys, Violet, Broke, and Tasty. BuzzFeed founder and chief executive Jonah Peretti unveiled the new app today (Tuesday 23 February) in Barcelona at Mobile World Congress. Having launched on Android and iOS, the app will index BuzzFeed content in addition to viral videos from across the web. Last June, a Read full story › Source: The Drum...

on Feb 23, 2016

By Charlotte McEleny BT chief executive Gavin Patterson has claimed that Netflix used more network bandwidth than any other site, surpassing YouTube which came in second. He also said that usage of BBC iPlayer was switching to a more on-demand trend, with people downloading and watching later, rather than streaming. The telco CEO and former marketer made the comments during an interview on stage at Mobile World Congress. The business recently acquired EE, giving BT a mobile business once again, something it hasn’t had since it span-out O2. He said the UK was, therefore, a bit behind in terms of having quadplay offerings. Patterson said Read full story › Source: The Drum...

on Feb 23, 2016

By Tony Connelly Manny Pacquiao is already in negotiations with another top sports brand to replace Nike as his sponsor after being dropped by the US brand for his comments about same-sex couples. The Philippine boxer had his endorsement contact with Nike terminated last week after he compared same-sex couples to animals. The remarks sparked a global backlash, particularly from US athletes and the lesbian, gay, bisexual and transgender community. In a statement released shortly after he made the comments Nike said: “We find Manny Pacquiao’s comments abhorrent. Nike strongly opposes discrimination of any kind and has a long history of supporting Read full story › Source: The Drum...

on Feb 23, 2016

By Paul Holland The days of the mobile app acting as a largely passive icon on your mobile are clearly coming to an end. Apps are developing a much stronger contextual awareness, coming to you when they sense that you need them rather than vice versa, delivering digestible and useful snippets of information, of the sort which Google described as “Micro Moments”. The most forward-looking brands and industries will embrace the inevitable movement towards the kinds of open architectures and cross-industry information sharing which can provide contextual awareness, or else risk becoming another victim of the P2P marketplace – banks are Read full story › Source: The Drum...

on Feb 23, 2016

By Laurie Fullerton As B2B marketers and global businesses continue to commit more and more resources to B2B capabilities, Dentsu Aegis Network announced today the launch of Interprise, a B2B agency that will support new and existing brands with their B2B requirements. Interprise, which will be led by Stuart Giddings, as Global President, and headquartered in London, will have offices in New York, San Francisco, Singapore, Hong Kong and Sydney. “We recognize that today’s requirements go beyond the traditional B2B agency approach and must combine genuine understanding of the diverse audiences and complex buying processes in B2B with the global footprint and Read full story › Source: The Drum...