Posts made in February, 2016

on Feb 23, 2016

By Michael Feeley The Specialist Works (TSW) has won Norwegian adventure cruise company Hurtigruten’s UK media planning and buying account. TSW, which won a competitive pitch, will handle Hurtigruten’s £1 million media spend across consumer and trade titles and sites. Hurtigruten offers “exhilarating adventure experiences” along the Norwegian coastline and the polar regions of Spitsbergen, Greenland and Antarctica. British private equity firm TDR Capital, the owner of David Lloyd Leisure, teamed up with investors Periscopus and Home Capital to buy stock market-listed Hurtigruten in 2014 and take it into private ownership. Richard Adams, UK head of marketing at Hurtgruten, says the partnership with The Specialist Works Read full story › Source: The Drum...

on Feb 23, 2016

By Tony Connelly The British Olympic Association has denied reports that it has implemented new rules which would place greater restraints on how sponsors are allowed to promote partnerships with British athletes at the Rio Olympics. According to reports in the Times the British Olympic Association (BOA) has drawn up new regulations which will ban brands who are not official Olympic or Team GB sponsors from retweeting any messages from their athletes, or posts from Team GB, during the Olympics in Brazil. The so-called shut-out is intended to protect the game’s official partners and prevent ambush marketing by non-Olympic sponsors that could jeopardise Read full story › Source: The Drum...

on Feb 23, 2016

By Leonie Roderick It has been a tumultuous couple of weeks for the media industry. First ESI Media announced it would be moving The Independent and The Independent on Sunday to digital-only and now Trinity Mirror is doing the opposite and launching a new red-top in a move that it claims is the first national launch of an independent newspaper for 30 years. ‘New Day’ will officially launch on Monday (29 February), supported by a TV and radio campaign, as well as Facebook activity. According to Trinity Mirror’s marketing director Zoe Harris, the paper is for people who are “open minded and Read full story › Source: Marketing Week...

on Feb 23, 2016

By Charlotte McEleny The business, hot on the heels of its announcement that it is partnering with Hutchison Whompoa’s Three to launch an opt-in operator-level ad blocking service, spoke alongside Google, Yahoo, AOL and Nestle to debate one of the industry’s most pertinent issues. The publishers on the panel defended themselves and argued that, while a lot of mobile advertising wasn’t up to standard for users, blocking at an operator was penalising the publishers that are trying to create a better experience. Carthy, said: “I’m yet to be proved that there is non-abusive ad tech. Not every publisher is a bad publisher, true, but Read full story › Source: The Drum...

on Feb 23, 2016

By Jennifer Faull Asda is to overhaul its outdoor billboard and poster sites, including the digitisation of up to 300 superstores and 200 supermarkets after partnering with Clear Channel. The seven-year contract will also see Clear Channel able to utilise Asda’s sales data and customer insight information to help advertisers create hyper-relevant and contextual campaigns. After Clear Channel takes over the seven-year contract in July, it plans to install of hundreds of 70” portrait digital screens located at the entrance of Asda Superstores nationwide, with a smaller variant to be designed for Asda Supermarkets. The upgraded screens will be powered by Clear Channel’s content management Read full story › Source: The Drum...