Posts made in February, 2016

on Feb 23, 2016

By Zoe Harris Last week, when news of our launch was leaked (this project has been dubbed the worst kept secret on Fleet Street), I read with great interest The Drum news editor Seb Joseph’s piece on what advertisers needed to know about our new brand, given that they hadn’t yet seen it. I was also surprised to see that he got a lot right. It’s brilliant now that the cat is out of the bag officially that I can correct and confirm some of the points made. So starting from the top, with my brand police hat on, our new paper Read full story › Source: The Drum...

on Feb 23, 2016

By Jessica Goodfellow Independent family distillers William Grant & Sons – which owns brands from Sailor Jerry to Glenfiddich – has appointed agency Splendid Communications to run the global communications on Hendrick’s gin and The Balvenie whisky following a competitive five way pitch worth six figures. The Splendid team, led by chief executive Alex Samways, will develop an integrated Hendrick’s communications platform and run a creative press office for potential activation in over 80 markets to drive trial and advocacy. The press office function will provide markets with inspiration, ideas and associated assets to help bring the Hendrick’s world alive for consumers at local Read full story › Source: The Drum...

on Feb 23, 2016

By John McCarthy BBC iPlayer will reveal the tracks that inspire top athletes and sports personalities with its new online exclusive show ‘Training Tunes’. From 27 February host Trevor Nelson will meet with a famous sports person to dive into the music playlists that drive them to gold and glory. Episode one sees Olympic gold medalist Jessica Ennis-Hill share the music that has inspired her and gives insight into how she is training for Rio 2016. The exclusive production comes as the BBC goes all in with its digital offering having shifted BBC Three online only where it claimed it would largely better serve its Read full story › Source: The Drum...

on Feb 23, 2016

By Jennifer Faull Entertainment company Fox has become the first brand to use beacons on London buses as part of a promo campaign for Kung Fu Panda 3. Exterion Media outlined its plans fit some 500 buses with beacons last year, claiming it would give advertisers the chance to target around 300,000 bus riders every day with content. For the Kung Fu Panda activity, Exterion partnered with popular music streaming app Shazam which it will use as the vehicle to push out content. From next month (11 March), passengers using the music recognition app will be served film content such as the trailer and Read full story › Source: The Drum...

on Feb 23, 2016

By Seb Joseph Topman is putting in place a newsroom to generate high quality, high volume content to ensure that its weekly videos are always on trend. Focusing on style, culture and music, videos will span interviews with celebrities and tastemakers to posts that softly sell the latest Topman products by linking them to the latest trends as well as exploring why people buy them. A third series, dubbed ‘Openshoot’, features UK music acts. The videos will be pushed out onto the brand’s YouTube channel, its main hub for video, but will also be fed through Facebook All three formats have been designed, in partnership with Read full story › Source: The Drum...