Posts made in March, 2016

on Mar 31, 2016

By Jennifer Faull Taxi firm Addison Lee has appointed Whistlejacket London as its brand and creative agency as it looks to “set the agenda” in an increasingly competitive sector. The agency, which promises to help brands define their “purpose”, has been tasked with defining Addison Lee’s strategic direction and reaffirming its status both in Uber-dominated London and other key markets in the UK. Whistlejacket will work to give the brand’s touchpoints cohesion, both internally and externally. Peter Boucher, chief commercial officer at Addison Lee explained: “Addison Lee has a proud history of fighting for and delivering better services and experiences for our clients, challenging convention and Read full story › Source: The Drum...

on Mar 31, 2016

By Natalie Mortimer Mamas & Papas has opened a specially designed concept store at London’s Westfield White City designed to attract millennials as the retailer continues to implement its turn around plan. Designed by creative agency Dalziel & Pow provides a digitally-enhanced, full-service shopping experience aimed at tech-savvy 28-35 year olds. The interior is organised into ‘worlds’ based around new parents’ key shopping missions. It begins with a fashion boutique, featuring curated product bundles, named ‘bundles of joy’, with moving wall projections of digital clouds transforming into animals. The travel section includes a touchscreen Pushchair Finder, which asks the customer questions about themself, their Read full story › Source: The Drum...

on Mar 31, 2016

By John McCarthy Global digital media ad spend is set to continue expanding, with 2016’s 27 per cent of the overall share of the ad market forecasted to expand to 29.3 per cent in 2017. Digital is listed for growth of 15 per cent in 2016 and 13.6 per cent in 2017 as mobile technology, ad products and targeting all chase a state of higher functionality. The growth is being driven by mobile (30.1 per cent in 2017), online video (31.2 per cent) and social media (25.2 per cent). The increased ad spend will be fuelled by major media milestones such as the US presidential elections, Read full story › Source: The Drum...

on Mar 31, 2016

By Paul Connew The New Day editor Alison Phillips mysteriously failed to show up for a scheduled and high-profile debate organised by the Media Society at London’s City University on Wednesday evening. The subject of the event: ‘Newsprint – it ain’t over yet!’ Organisers were baffled and the sellout event delayed in the hope that the editor of Britain’s newest national title would arrive as planned. But it finally went ahead without her, with chair Roy Greenslade, professor of journalism at the university, Media Guardian columnist and former Daily Mirror editor, breaking the news to the audience mid-debate that he’d received a text from Read full story › Source: The Drum...

on Mar 31, 2016

By Charlotte McEleny Publicis One, the new agency group for all markets outside Publicis Groupe’s top 20, has announced key global and regional leaders. APAC chief executive officer will be Nicolas Menat, formerly president and representative director of Beacon in Tokyo. LATAM will be led by Starcom Mediavest Group’s Monica Gadsby, taking up the role of CEO for the region. In EMEA, where Publicis One believes the market is more complicated, the leadership will be split further. Johan Parmentier has been appointed as regional chief executive officer for Benelux, Misa Lukic will do the same for Central Eastern Europe and Kevin Tromp for Africa. <a target=_blank href="http://www.thedrum.com/news/2015/12/02/publicis-groupe-reveals-new-client-servicing-agency-structure-introducing-chief" Read full story › Source: The Drum...