Posts made in March, 2016

on Mar 30, 2016

By Minda Smiley One month after adding flame-grilled hot dogs to its menu, Burger King is now touting another new offering: the Angriest Whopper. The spicy cheeseburger has hot sauce baked into its red bun and is topped with “crispy Angry onions, Angry sauce and zesty jalapenos.” It is essentially a spicier version of the fast-food chain’s Angry Whopper, which is also topped with spicy ingredients but comes on a normal bun. To promote its new burger, Burger King has released a tongue-in-cheek movie trailer that aims to show viewers why “this sequel is better than the original.” In the spot, dramatic music Read full story › Source: The Drum...

on Mar 30, 2016

By Laurie Fullerton With increasingly more marketing automation available, there are still some basic methods that will improve the lead generation process for B2B marketers, according to a recent study. The notion of getting more value or qualified leads for less, whether it be in print advertising, email lists or pay-per-click (PPC) ads is a goal that can be achieved by creating a buyer persona. When marketers focus on a smaller group of potential customers through targeted personas, it saves cost. Being mindful of whom that buyer persona is remains key. Secondly, consider the costs of your lead generation campaign. There Read full story › Source: The Drum...

on Mar 30, 2016

By Ronan Shields FT revenue generated by digital content grew by 15 per cent last year, and now represents almost 60 per cent of its total earnings, according to the financial services publisher’s latest earnings posting published earlier today (30 March). The FT used its latest financial statement to highlight the balance of its revenue stream, with the title eager to highlight how robust sales of premium content were throughout 2015, with the publisher also eager to trumpet the success of its premium access model introduced almost 12 months ago. Digital subscriptions to the FT now number 566,000 (up 12 per cent Read full story › Source: The Drum...

on Mar 30, 2016

By Tony Connelly Heineken’s global marketing director, Søren Hagh, has been promoted to managing director in Italy. Hagh’s appointment makes him the second marketing chief within the company to move to a managing director position. Hagh, who joined Heineken in 2013 as executive director global marketing, has previously held positions at L’Oréal, Diageo and Lego. As global marketing director he helped drive forward the brand’s digital and quirky storytelling approach while also upsetting some of its own marketers. In July 2015 Heineken promoted its UK marketing boss, Jacco van der Linden, to managing director of Heineken China. Read full story › Source: The Drum...

on Mar 30, 2016

By Laurie Fullerton Poor data quality is one of the most ubiquitous problems for B2B marketers with a 25 per cent of the average B2B marketer’s database deemed inaccurate and 60 per cent of companies struggling with an overall data health that is ‘unreliable.’ A recent report surveyed 775,000 leads generated for B2B marketers in the technology industry, and found that total leads generated resulted in 60 per cent that were deemed good, and 40 per cent that failed because of missing fields, duplicate data, invalid emails, addresses and the like. A 40 per cent fail rate on prospect Read full story › Source: The Drum...