By Minda Smiley Olympic swimmers Jessica Hardy and Tyler Clary are the latest athletes to star in the Milk Processor Education Program’s (MilkPEP) ongoing ‘Built With Chocolate Milk’ campaign. Created by Campbell Ewald, the spot aims to take viewers “through the inner thoughts of a swimmer” as they train for the Olympics. The video, which has been voted by US Creative Works readers as Ad of the Week, touts chocolate milk as a serious recovery beverage for athletes. Other athletes who have starred in MilkPEP’s ‘Built With Chocolate Milk’ campaign include Olympic soccer player Kelley O’Hara and professional basketball player Kevin Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer McDonald’s is aiming to remind customers that over 600 of its stores are open 24 hours in the fast food chain’s latest campaign called ‘We are awake’. Created by Leo Burnett London, the 60-second and two-30 second TV adverts feature real people as they go about their evening and night time activities from studying to feeding a baby, before visiting a McDonald’s restaurant. The campaign’s soundtrack is set to ‘Rhythm of the Night’ with vocals by Hattie Webb. The campaign is supported by an always-on media approach, with several bursts throughout the year that will feature new OOH, radio and Read full story › Source: The Drum...
Read MoreBy Leonie Roderick This month, Time Out magazine revealed a new look for its print product, as well as a refreshed strapline ‘Discover, Book, Share’. According to the publisher, the changes aim to “create a cleaner layout for the magazine, with a punchy, graphic feel and a distinct partnership between immediate, browsable content, and longer and richer stories”. As demonstrated by its strapline, however, the brand also aims to place a bigger focus on ecommerce. Sarah Bartlett, chief marketing officer at Time Out Group, told Marketing Week: “No longer just a content publisher, Time Out is a content and commerce platform. Our business model Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News Trend-setting marketers are sophisticated emailers, cross-channel integrators, and digital transformation facilitators, according to a study by Salesforce. Read full story › Source: DM News...
Read MoreBy Flora Williams Today the iconic radio station Virgin relaunched in true rock n’ roll fashion on a Virgin train from Manchester to London. This may come as a surprise to those who hadn’t realised it had even left our radio waves back in 2008. The new Virgin DAB digital radio station is arguably the most exciting new station as part of the digital multiplex. Although the music features an eclectic mix of Brit pop, classic rock and up-and-coming artists (which is admittedly very similar to the Absolute stations), there will still be plenty of difference if the presenters live up to the standards Read full story › Source: The Drum...
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