Posts made in March, 2016

on Mar 30, 2016

Here is the third in our round up of marketing moments from the last 120 years as The Drum celebrates the anniversary of The Advertising Club of New York. In 1941, the Ad Council (initially called the War Advertising Council) was set up when America entered World War II. It began implementing (on a massive scale) the idea of using advertising to influence American society on a range of social issues. Their first campaigns focused on the country’s needs during World War II, encouraging the American public to invest their savings in government bonds. More than seventy Read full story › Source: The Drum...

on Mar 30, 2016

By Rebecca Stewart The most recent episode of The Drum’s weekly Social Buzz seen Digital Blonde founder Karen Fewell sit down with The Drum’s community manager Adam Libonatti-Roche. Fewell disucssed how climbing Kilomanjiro led to a career in social, as well as touching on the love-hate relationship between food and social media. “Probably the first time I really saw the benefit [of social], was when I climbed Kilimanjaro and did a big fundraiser,” she said. “I used storytelling techniques and social to raise £8500 – and then I realised that social is actually quite powerful because that was the only way that I Read full story › Source: The Drum...

on Mar 30, 2016

By Rebecca Stewart The most recent episode of The Drum’s weekly Social Buzz seen Digital Blonde founder Karen Fewell sit down with The Drum’s community manager Adam Libonatti-Roche. Fewell disucssed how climbing Kilomanjiro led to a career in social, as well as touching on the love-hate relationship between food and social media. “Probably the first time I really saw the benefit [of social], was when I climbed Kilimanjaro and did a big fundraiser,” she said. “I used storytelling techniques and social to raise £8500 – and then I realised that social is actually quite powerful because that was the only way that I Read full story › Source: The Drum...

on Mar 30, 2016

By Rebecca Stewart The most recent episode of The Drum’s weekly Social Buzz seen Digital Blonde founder Karen Fewell sit down with The Drum’s community manager Adam Libonatti-Roche. Fewell disucssed how climbing Kilomanjiro led to a career in social, as well as touching on the love-hate relationship between food and social media. “Probably the first time I really saw the benefit [of social], was when I climbed Kilomanjiro and did a big fundraiser,” she said. “I used storytelling techniques and social to raise £8500 – and then I realised that social is actually quite powerful because that was the only way that I Read full story › Source: The Drum...

on Mar 30, 2016

By Rebecca Stewart Scotland’s Ukip party leader David Coburn has conceded that a prank orchestrated by Twitter trolls during a Periscope livestream he was broadcasting alongside an STV Scottish leaders’ debate was “quite funny”. In protest at not being invited on the televised discussion ahead of Scotland’s Holyrood elections, Coburn decided to host his own real-time Periscope stream via his smartphone at the same time. The MEP’s stunt experienced some technical sound issues, which were swiftly resolved, however viewers continued to claim they couldn’t hear Coburn via the comments section on the livestream, even though he was fully audible. Read full story › Source: The Drum...