Posts made in March, 2016

on Mar 30, 2016

By Tony Connelly Nike has launched a new 360 degree ad campaign which puts football fans inside the locker room of the Turkish national team for an inspirational half-time speech by their captain and Barcelona star, Arda Turan. The campaign was created by Wieden+Kennedy Amsterdam and initially launched last week with a poignant 60-second ad featuring captain, Turan, giving a half-time talk in an attempt to inspire the team to overturn a first half loss. Nike have now launched an extended 360 degree version of the ad which allows users to look around at each of the players in the changing room as Turan gives Read full story › Source: The Drum...

on Mar 30, 2016

After a difficult day whittling down a record-breaking amount of entries the judging panel for The Drum’s Digital Trading Awards has revealed the shortlisted finalists ahead of the awards ceremony where the UK’s finest ad tech luminaries will gather to hear who will take the top accolades. Judging took place last week for The Drum’s Digital Trading Awards UK, in association with The Trade Desk, with the judging panel of industry luminaries chaired by Pippa Glucklich, Starcom Mediavest Group co-CEO, (see videos above for commentaries on the entrants). The full list of finalists can be viewed here, and includes Read full story › Source: The Drum...

on Mar 30, 2016

By Alanna Curtin The Drum Network’s new business bites series, aims to divulge bite sized pieces of wisdom for agencies in gaining new business. New business is always at the top of the agenda for most of the 30,000 agencies in the UK, but is there enough new business for all of them? New Business Bites is here for small to medium sized agencies to gain some tips in winning new clients and building their pipeline. Bites are provided by new business connoisseurs. This week, Alanna Curtin, account director & new business development lead at The Future Factory discusses how everyone has time Read full story › Source: The Drum...

on Mar 30, 2016

By Tony Connelly Football legend Pelé has launched legal proceedings against Samsung, claiming that it used a lookalike in it one of its advertising campaigns last year. The former Brazilian footballer filed a lawsuit against the Samsung in Chicago earlier this month after the company used a lookalike in a full-page ad published in the New York Times in October 2015 for its ultrahigh-definition TVs. The South Korean company did not use Pelé’s name in the ad but featured a large portrait photograph of an elderly black man who “very closely resembles” him, in addition to a smaller picture of a footballer performing a “modified Read full story › Source: The Drum...

on Mar 30, 2016

By Natalie Mortimer The New York Botanical Garden (NYBG), one of the oldest and largest botanical gardens in the world, has introduced a new identity to celebrate its 125th anniversary. Designed by Pentagram the branding keeps the heritage of NYBG while also establishing a fresh and contemporary look to position the Garden for the future. NYBG tasked the agency with creating a cohesive identity that would encompass all of its programming and initiatives, which includes scientific research. Previous iterations have existed mostly around a logo without a set of guidelines that could be applied across all materials. Read full story › Source: The Drum...