By Adam Reynolds Put your politics aside for the next five minutes. Donald Trump’s got something to say and, for marketers, it’s actually worth listening to. Sure, it’s easy to laugh at Trump as a golden fleece-topped xenophobic beetroot. But it’s precisely that rhetoric that’s seen him capture the public’s imagination and see off all comers in the Republican candidate contest. Brand Trump is in the ascendance. Having the Republican speaker of the House and majority whip in the Senate both criticise him only strengthens his position as the anti-establishment, anti-politician politician. Having spent years honing his act on the US version of The Apprentice, Read full story › Source: The Drum...
Read MoreBy Jane Wilson Donald Trump’s campaign manager was charged yesterday for allegedly assaulting reporter Michelle Fields in the media scrum following a press conference in Florida. In the last 24 hours, Team Trump has responded in four stages: deny it happened, play it down as no big deal, portray the reporter as the perpetrator and Trump as victim then finally end with the sibling’s retort ‘you’re just being a baby’. To put this incident and its anti-textbook response in context, one must turn to another recent Trump campaign gaffe. Last month, Trump tweeted ‘First they ignore you, then they laugh at you, then Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Online fashion store Boohoo.com has earned a place in the chart with ‘What If I Go’ by Mura Masa. The laid back track supports the brand’s #MoreThanJustAGirl spring 2016 campaign, which showcases the retailer’s latest collection in a colorful desert setting. There’s also another new entry as Will Young’s ‘Joy’ takes Morrisons’ Easter spot into number nine. Major Lazer’s ‘Light it Up’ sees Very remain in the top spot once again this week. Shazam Chart Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Hellman’s is set to launch its largest ever summer campaign after investing £10m in a push to support its new, premium range of BBQ and Hot Sauces. Called ‘Grilltopia’ the campaign is set to break in May and aims to drive association of Hellman’s mayonnaise offering with BBQ and grilling occasions over the summer, with activity planned to run across TV, digital, out-of-home (OOH) and PR. The new range from the Unilever-owned brand comprises four Grilling sauces, three Hot & Spicy sauces and three Smooth & Creamy sauces. In a bid to drive consumption of the new range, each variant has Read full story › Source: The Drum...
Read MoreBy Tony Connelly Adblock Plus is celebrating another significant legal victory after one of Germany’s biggest newspapers, Süddeutsche Zeitung, had its lawsuit against the company’s Acceptable Ads initiative thrown out. A Munich court ruled in favour of Adblock Plus after the paper challenged the company’s adblocking software and its Acceptable Ads initiative. It marks the fifth successive legal victory for Adblock Plus in Germany, following successful legal battles against Axel Springer, RTL Interactive, ProSieben, Sat1 and Zeit and Handelsblatt. The German software company announced the outcome in a blog post titled: “Five and oh … look, another lawsuit upholds users’ rights online.” Süddeutsche Zeitung had taken issue Read full story › Source: The Drum...
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