By Seb Joseph Diversity action groups Creative Circle and Creative Equals have joined forces to search for the most culturally relevant work in the country. They will do this is via competition asking students to create a 48-sheet posters that will run in the week leading up to the Creative Circle Ball at the end of April (28 April). Primesight and Kinetic have donated the poster space. Entries will aim to showcase why those teams with diverse perspectives are able to generate the more diverse work that can work on multiple levels. It’s only open to students and the creatives behind the winning entry will Read full story › Source: The Drum...
Read MoreBy John McCarthy WPP has intensified its spat with advertising rival Publicis Groupe, issuing a statement blasting Publicis boss Maurice Levy’s recent controversial comments around the JWT scandal in addition to a subsequent company memo attempting to clarify his position. During a 4A’s conference (22 March), Levy claimed that allegations of immoral conduct including disparaging black and Jewish people on top of rape jokes made against former JWT chief executive Gustavo Martinez, were“one man’s mistake” and not “exemplary of what’s happening in our industry”. He continued: “Maybe […] he learned from [Donald] Trump and listening to Trump thought he could behave badly.” At the Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The widely used platform’s purchase of Sales Prodigy signals a growing need for simple social-selling tools. Read full story › Source: DM News...
Read MoreBy Direct Marketing News The widely used platform’s purchase of Sales Prodigy signals a growing need for simple social-selling tools. Read full story › Source: DM News...
Read MoreBy Michael Feeley NICEIC, an independent voluntary regulatory body for the UK’s electrical contractors, has created its first TV commercial in its 60-year history. Following extensive research into the awareness of domestic electrical installations NICEIC found that the majority of householders take the electrical supply in their homes for granted and don’t consider the associated dangers. To combat this lack of awareness, NICEIC commissioned their first major consumer facing campaign, turning to Midlands based agency RBH to produce a thought-provoking TV commercial. The ad, titled ‘The Cage’, highlights the potential dangers lurking unseen in the average family home, using a blend of CGI and live-action Read full story › Source: The Drum...
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