Posts made in March, 2016

on Mar 30, 2016

By Leonie Roderick Lucozade says the Zero launch was driven by the nation’s changing health agenda, as more than half of the soft drinks market (57%) is now low calorie or calorie-free. The new drink will be available in orange and pink lemonade flavours from May. It is also investing in a £5m marketing campaign, which includes digital, OOH, experiential and PR, to drive awareness and encourage people to try the new range. In addition to the consumer media campaign, there will be retail support including point of sale material and stand-out display units. Charlotte Flook, Lucozade Energy’s senior brand manager, told Marketing Week that Read full story › Source: Marketing Week...

on Mar 30, 2016

By Natalie Mortimer Lucozade has responded to the newly announced sugar tax agenda with the launch of a calorie-free range named Zero, which will be backed by a £5m campaign. The new drink will be available in two flavours, Orange and Pink Lemonade, and Lucozade said the new range is “driven by the nation’s changing health agenda”. More than half of the soft drinks market (57 per cent) is now low calorie or calorie-free. The range will be supported by a consumer media campaign and there will be retail support across independents and grocery including point of sale material and display units. Commenting on Read full story › Source: The Drum...

on Mar 30, 2016

By Jennifer Faull Buzzfeed has launched a News app in the UK, Australia and Canada that will use push notifications to alert users to breaking stories. The media group has doubled its efforts in recent years to stand up to national titles, as well as the likes of Vice, when it comes to driving its own news agenda following years of much-loved cat memes and ‘listical’ stories. The app is the latest iteration of this push and will see a team of three in the UK focused on working with the wider news team to make content, including Gifs and videos, app-ready. Buzzfeed editors will curate Read full story › Source: The Drum...

on Mar 30, 2016

By John McCarthy Maurice Levy, the chief executive of Publicis Groupe, has issued a company wide memo addressing the backlash he received after appearing to downplay concerns that sexism and racism are rife in advertising. The statement came after Publicis Groupe boss Maurice Levy claimed that allegations of immoral conduct made against former JWT chief executive Gustavo Martinez was “one man’s mistake” and not “exemplary of what’s happening in our industry”. He said: “I don’t believe that what happened at JWT is exemplary of what’s happening in our industry. It’s a one-man mistake, but it’s not a fair representation of the industry.” The Wall Read full story › Source: The Drum...

on Mar 30, 2016

By Ronan Shields The Guardian is the latest tier one title to experiment with the use of header bidding technology, as the publisher seeks to strike the right balance between increasing the number of bids on its advertising inventory without detracting from the user experience in a real-time bidding (RTB) context. The Guardian has confirmed with The Drum that it is testing a number of ad tech options, and is working with a number of ad tech vendors, believed to be AppNexus and Rubicon Project, to trial header bidding technology. Header bidding is a method of deciding how best to allocate advertising inventory which causes Read full story › Source: The Drum...