By Katie Deighton The Ferens Art Gallery in Kingston-upon-Hull has commissioned artist Spencer Tunick to creation a one-off photographic installation of hundreds of naked people, as part of the locale’s City of Culture 2017 campaign. The creation of ‘Sea of Hull’, which has been organised by Hull City Council and Hull Culture and Leisure, will take place in Hull’s city centre on 9 July, offering those intrigued by naturism the chance to strip off in front of the camera. Local and international participants will be painted to represent the colours of the sea and be asked to create abstract shapes. They have been told they Read full story › Source: The Drum...
Read MoreBy Tony Connelly Collider has merged with digital agency Maynard Malone as it looks to expand its integrated marketing expertise to new markets around the world. The merger will grow the London-based agency’s staff to over 50 people and will see the combined company operate under the Colliner brand. Maynard Malone’s, Richard French, will take over as managing director for the whole group while Collider’s managing director Anton Jerges has been appointed chief executive and will have a remit based on growth through organic client development and through strategic mergers and acquisition activity. Maynard Malone works with brands such as Ben & Jerry’s, Tate & Lyle, Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Just over a month after making 60-second videos available to brands in the US and UK, Instagram is now allowing its users to post longer clips. The image-sharing platform revealed the update via a star-studded video featuring various creators including Frankie Grande, Jack Johnson and Bretman Rock. “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year,” teased the social Read full story › Source: The Drum...
Read MoreBy Steve Langdon Steve Langdon is the Director of the Strategic Media Consulting Group for Ooyala. Last year, I asked a panel of online video content publishers what was their number one overall goal? One leader said without hesitation, “We want audiences to watch one more video.” And rightly so, with so many devices and subscription services to watch content online, viewers have never had so many options for entertainment at their fingertips. Digital publishers have only seconds to make an impact strong enough to keep a viewer on the site watching content, engaged, and ideally, eager for more. Read full story › Source: The Drum...
Read MoreBy Direct Marketing News A new report analyzes which sectors are generating the highest follower growth and engagement. Plus, resources for how other B2B marketers garner their own share of buzz. Read full story › Source: DM News...
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