Posts made in March, 2016

on Mar 30, 2016

By John Glenday Music streaming service Tidal has hit 3m subscribers after racking up 900,000 new customers last June alone, as it marks its first year of operation. Scotching the concerns of naysayers who doubted that Tidal would ever take off the service appears to have benefitted from a raft of exclusive releases from big name stars such as Rhianna, Beyonce and Kanye West – all of whom own a stake in the business. In addition to growing its subscriber base Tidal has also increased its library of songs to 40m and brought on board additional artists to its ownership team including Lil Wayne, TIP Read full story › Source: The Drum...

on Mar 30, 2016

By Jennifer Faull Tesco Bank has quietly built a social network; not a Facebook or a Twitter but something more akin to Reddit, which anyone – customer or not – can use to ask questions about banking or find out more about financial products and receive a little guidance from fellow users. Although still in its infancy, having only launched six months ago, the platform is going some way to boosting consumer confidence in the brand after the accounting scandal which hit the grocery-arm in 2014 as well as keep it competitive to the emerging ‘Fintech’ banks which are beginning to take hold. “It’s Read full story › Source: The Drum...

on Mar 30, 2016

By Thomas Hobbs Booker was previously joint CMO for Dixons Carphone along with Julien Diment. Booker oversaw marketing at Dixon Retail’s brands such as Currys and PC World, while Diment had responsibility for Carphone Warehouse. However, Booker now oversees the entire group’s marketing function after the two divisions were recently merged. Diment, meanwhile, is now working in the firm’s connected services division, working on the rollout of its US store partnership with Sprint. The first campaign under Booker’s newly expanded remit recently was a new ad featuring Keith Lemon talking up Carphone Warehouse’s upgrades programme. And Booker says that under his leadership, Dixons Read full story › Source: Marketing Week...

on Mar 30, 2016

By Jennifer Faull Mamas & Papas has tapped former Mecca and Debenhams marketer Richard Campbell as its chief marketing officer as the once ailing retailer forges ahead with a turnaround plan. Campbell will report to Jonathon Fitzgerald, co-chief executive, taking on responsibility for all aspects of Mamas & Papas marketing, including brand, advertising, e-commerce, store design and communications. “Richard is a highly experienced retailer and marketeer, and his Read full story › Source: The Drum...

on Mar 30, 2016

By John Glenday Twitter has enhanced its image functionality by enabling users to tag pictures with an image description to improve accessibility amongst the visually impaired. From today those with the Apple and iOS app will be able to describe their pictures in up to 420 characters which can then be accessed and read by the visually impaired using an automated text reader. The new functionality has also been designed to aid search engine compatibility, by enabling labelled tweets to be more readily paired up with search terms. This follows the publication of stats showing that tweets with photos benefit from 313 per cent higher engagement Read full story › Source: The Drum...