Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in March, 2016

Yahoo sets 11 April deadline for interested buyers

on Mar 30, 2016

By Ronan Shields Yahoo has set a deadline of 11 April for potential suitors to table a bid for the troubled web giant, according to The Wall Street Journal, amid rumours that fellow digital giants such as Microsoft are also interested in taking it over. Companies interested in tabling an offer have until 11 April to formally place preliminary offers for its core web business as well as its interests in Yahoo Japan, and Alibaba Group Holdings, with those interested in the outfit asked to provide details on financing, etc., according to the report. Yahoo has sent out letters to potential Read full story › Source: The Drum...

Read More

Six Asian media firms that are leapfrogging towards global scale

on Mar 30, 2016

By Charlotte McEleny With 60 per cent of the world’s population, the vast and multicultural region of Asia is a land grab for western media and digital businesses as they see audience’s plateaux on home turf. For example, the courting of China by major US internet businesses, such as Facebook, is weighted in the potential for growth should ‘the great firewall of China’ be opened for them. But this migration East isn’t the only interesting movement, many businesses in Asia are making their mark globally. Where some may have viewed Asia as a ‘fast follower’ in the digital media sphere, it is now Read full story › Source: The Drum...

Read More

Walmart takes on Alibaba and Amazon in China with Walmart Global Shop launch

on Mar 30, 2016

By Charlotte McEleny Walmart has launched a new ecommerce service that aims to bring ‘quality’ overseas products to Chinese consumers. The ‘Walmart Global Shop’ service launches on its mobile app, with stores in Southern China also stocking products and offering a pickup service. Walmart, which owns brands such as Asda in the UK, is the biggest retailer in the world and it’s no surprise that it has its sights set on the biggest ecommerce market in the world. Sean Clarke, president and CEO of Walmart China, commented at the launch event this week: “Cross-border e-commerce service is a good supplement and extension to Read full story › Source: The Drum...

Read More

The Los Angeles Dodgers and RG/A launch second sports accelerator

on Mar 29, 2016

By Doug Zanger As the sports, technology and startup landscapes continue to change, one professional franchise has seized opportunity potential. The Los Angeles Dodgers and R/GA announced their second sports accelerator program, on the heels of a highly successful debut in 2015. The LA Dodgers Sports and Entertainment Accelerator, the first of its kind in the sports industry, aims to revolutionize how fans, athletes and sports organizations intersect with technology. The upcoming program affords deep access to industry partnerships and expertise — and is designed to give selected sports startups a pathway to becoming leaders in the space. Last year, 10 chosen Read full story › Source: The Drum...

Read More

Snapchat revamps chat feature to provide a more holistic messaging experience

on Mar 29, 2016

By Seb Joseph Despite its name, the chat part of Snapchat hasn’t been pushed as hard as other parts of the app until now with an overhaul that aims to secure its spot in the fast growing market of mobile messaging. Moving forward, users can now make audio calls, which alongside video calls has been bolstered with a slew of add-ons to make it easier to use. Video calls have been possible since 2014, though it was harder to do and meant people were more inclined to use the app to send single snaps or text messages. Video calls can now be started without needing Read full story › Source: The Drum...

Read More