Posts made in March, 2016

on Mar 29, 2016

By Seb Joseph Trinity Mirror’s the New Day newspaper is labouring to consistently shift 80 per cent of its 200,000 daily print run, The Drum has learnt, but the publisher is adamant the title will come good given time to carve out a niche. Pulling the plug on the newspaper so early on its life was never going to happen, though the slow start does bring into focus the scale of the challenge it faces. Sales regularly sat between 140,000 and 150,000 copies when the title was priced at 25p, according to rival circulation teams, who claim that the figure has tumbled to around Read full story › Source: The Drum...

on Mar 29, 2016

By Direct Marketing News Cost coverage of flats receded and 24 workshare discounts exceeded norms, according to the 2015 Annual Compliance Determination. Read full story › Source: DM News...

on Mar 29, 2016

By Tony Connelly WPP has announced the acquisition of one of the largest healthcare media agencies in the US in Communications Media, Inc (CMI). As part of the deal CMI will merge with WPP’s Ogilvy CommonHealth Medical Media and will become a media investment management hub for GroupH, parent company for WPP’s healthcare specialist companies. CMI generated unaudited revenues of US$38 million as of 31 December 2015 and has 10 of the top 20 pharmaceutical advertisers in the United States as clients. The Philadelphia headquartered frim represents 340 brands among 51 clients. The company is a leading provider of media investment management and non-sales force Read full story › Source: The Drum...

on Mar 29, 2016

By Tony Connelly Donald Trump’s campaign manager, Corey Lewandowski, has been charged with battery of former Breitbart reporter Michelle Fields. Lewandowski turned himself into police in Jupiter, Florida at around 8am this morning (29 March) after 28 year-old Michelle Fields filed charges against him for an incident which occurred on at a Trump rally on 8 March in Florida. Police released footage which showed the 41 year-old forcefully grabbing Fields by the arm and pulling her back as she attempted to ask Donald Trump a question. The police report states: “Lewandowski grabbed Fields’s left arm with his right hand causing Read full story › Source: The Drum...

on Mar 29, 2016

By Laurie Fullerton When it comes to building a social media following, B2B marketers should consider that a recent report has pegged LinkedIn as the real hub for B2B followers, yet Instagram leads the pack with the most actual social engagement across all industries in the survey. By tracking 316 leading B2B brands on five key social networks over 12 months, the report provides valuable information for many industries that show while LinkedIn is the B2B follower magnet, B2B brands see more actual engagement on Instagram, and increasingly Pinterest. Facebook hovers in the middle range, while the report suggests that Read full story › Source: The Drum...