By Tony Walford Where does the time go? I ask because I was staggered to learn that Twitter is 10 years old. First of all, those 10 years have just flown by. And although a decade isn’t long in geological terms, in the world of marcomms and technology it’s an age. And that passing decade proves just how rapidly new channels or platforms establish themselves in the general consciousness. Even as a not especially heavy user of the platform, I find the thought of life without Twitter inconceivable. It’s there, and always will be… or will it? Now I’m not suggesting Twitter – which some commentators Read full story › Source: The Drum...
Read MoreBy Katie Deighton Airbnb has teamed up with Aquarium de Paris to host ‘A night among the sharks’ – the travel brand’s first underwater experience. Users of the rental platform will be able to apply for a one-night stay in the full-submerged shark tank bedroom via a dedicated listing on the site. Three winners and their guests – who, for safety reasons, must weigh less than 190kg – will be chosen and flown to the French capital for an aquatic kip on either the 11, 12 or 13 April. They will be greeted by the host and freediving underwater photographer Fred Buyle, who will swim among Read full story › Source: The Drum...
Read MoreBy John McCarthy Video of Brewgooder: You can now drink beer and give water to those who need it Loading… Two Scottish entrepreneurs have teamed up with Brewdog to fund clean water projects by crowdfunding and launching a new beer brand on IndieGoGo – with 100 per cent of the profits to go to charity. The new company, called Brewgooder, carries the mantra #DrinkBeerGiveWater and was founded by Alan Mahon (above) and Josh Littlejohn, who also created Social Bite, a UK cafe chain that supports homeless people. Drawing on their growing experience in social enterprising, the crowdfunder was launched on Read full story › Source: The Drum...
Read MoreAs part of The Digital Trading Awards Programme we hear from Nick Reid Managing Director, UK from Tubemogul who talks about improving video advertising viewability. People love to hate advertising. They resent the intrusion into their lives and they believe that they are immune to its effects. But, the reality is that good ads create water-cooler conversation and are buzzed about. When we complain about viewability with video, the finger of blame often points directly at ad tech. “It’s your fault that our viewability is low,” say marketers. “What are you going to do about it?” My response is always: “Lots – and Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Warwick Business School’s Mark Skilton says the unusual resolution of the case puts both corporations and consumers on high privacy alert. Read full story › Source: DM News...
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