Posts made in March, 2016

on Mar 29, 2016

By Jonathan Bacon Shane Smith in Libya. Photo by Tim Freccia. Shane Smith, who has just been named Cannes Lions media person of the year 2016, embodies Vice’s commitment to edgy, immersive journalism. As co-founder of the company, he worked as a journalist on its original product – a print magazine – but has continued to chase down stories in his role as CEO of an expanding multimedia business. He has just returned from a reporting trip to Iran during which he gained access to the country’s nuclear reactors. This is typical for Smith, who has reported from some of the world’s most dangerous locations. In Read full story › Source: Marketing Week...

on Mar 29, 2016

By Katie Deighton Ben & Jerry’s is yet again proving ice cream can carry political weight with a new sampling-led campaign aimed to get Londoners to the polls. The US-based brand has teamed up with civil rights campaign group Hope Not Hate to get capital-dwellers voting in the upcoming London Mayoral Election. Ben & Jerry’s will change the name on selective pots of its Chocolate Fudge Brownie flavour to Give a Fudge as part of a new initiative dubbed ‘Don’t Get Frozen Out’. The campaign aims to reach out to those not registered to vote by hosting a sampling tour across the city in Read full story › Source: The Drum...

on Mar 29, 2016

By Marketing Week Reporters The event runs over two days with a free-to-attend conference and exhibition covering all aspects of marketing from marketing tech to brand engagement. It will run alongside the Insight event, which is dedicated to data, insight and analytics. Here we pick out our top five talks to attend. 1. Eight marketing concepts – four stupid and four stupendous Our columnist and marketing professor Mark Ritson will be at his controversial best at Marketing Live this year with a session focused on which concepts marketers should be paying attention to and which are distracting them from their core purpose. He believes the Read full story › Source: Marketing Week...

on Mar 29, 2016

By John McCarthy Radio giant Global has pinned down Vodafone as the sponsor of Capital’s Summertime Ball for the next three years. Following a four-year partnership between the brands, the sponsorship has been renewed for another three years. Furthermore, the partnership will see Vodafone bring an unsigned act to the stage at Wembley to perform as part of the Future Breakers competition. Alex Conaway, head of brand advocacy, engagement and activation at Vodafone, said: “The partnership has been a huge success with Capital’s Summertime Ball now playing a major role in driving brand engagement for Vodafone. “This year I’m confident we can build on the great Read full story › Source: The Drum...

on Mar 29, 2016

By Tony Connelly Two Circles has announced an extended partnership with ATP Media’s streaming media service TennisTV. In its continued work with the Tennis TV the data-driven sports marketing agency will provide ATP Media with analysis and insight into what influences tennis fans’ behaviour across the world. Two Circles began its partnership with ATP Media in January 2015 and has helped increase customer growth as well as assisting with the development planning process ahead of a product revamp at the end of 2016. Stuart Taylor, digital director at ATP Media, said: “Working with Two Circles has allowed us to increase our understanding of tennis fans Read full story › Source: The Drum...