Posts made in March, 2016

on Mar 29, 2016

By Leonie Roderick This year marks Vans’ 50th birthday. Starting with a single shop in California in 1966, the brand now has more than 585 stores globally and sells its wares in 18 ecommerce markets. While the brand has been resolutely tight-lipped about its financials, it is projecting business growth of $2.9bn in 2017. Marketing Week caught up with Vans’ European marketing boss Neil Schambra Stevens to find out the secret to its success, how the brand and its marketing has changed over the years to ensure it remains relevant, and how founder Paul van Doren’s offspring still play an important role Read full story › Source: Marketing Week...

on Mar 29, 2016

By Seb Joseph Youth agency Livity has hired Brave’s innovation strategist Felix Morgan to take on similar duties in a newly-created role. He joins the business as senior strategist and innovation lead, working with clients such as Unilever, Barclays and Google to reach younger audiences. He sits within Livity’s strategy department and reports to managing director Alex Goat. Commenting on the appointment, Goat said: “Felix is a brilliant addition to the team at Livity. His passion for behavioural economics, communications innovation and technology brings a whole new dimension to our Insight and Strategy offering. “No group’s relationship with technology is moving faster than with young Read full story › Source: The Drum...

on Mar 29, 2016

By Tony Connelly The NFL has run an advertising campaign in the New York Times to counter claims made in the newspaper’s investigation into the league’s research on concussions. In what has emerged as an ongoing disagreement between the two over the treatment of concussions within the sport the NFL has moved to detract from the papers’ negative reports by running a number of ads on the Times’ website. The NFL launched the counter ad campaign which highlights the changes it has made to improve the safety of players who have sustained a concussion. The league’s study has been widely criticised in the Read full story › Source: The Drum...

on Mar 29, 2016

By Mark Ritson For the lifetime of most British marketers there have been two industry publications to inform and guide their careers. The original brand was Marketing founded back in 1931 and, some forty-something years later, Marketing Week. I know both brands very well. Aside from growing up with them as a young marketer, I have written a column for both – from 2002 to 2010 for Marketing, and from 2010 onwards for Marketing Week. And so last week I read with amazement about the imminent demise of Marketing magazine as a separate entity and its absorption into Campaign. To be fair to Haymarket, Read full story › Source: Marketing Week...

on Mar 29, 2016

By John McCarthy The Chip Shop Awards are back for another year to recognise the most out-there, cheeky and creative ads the rogues of the advertising world can muster. And as the 1 April deadline for entries approaches, we will be bringing you some insider advice on what it takes to win a coveted Chip. The Drum has tapped the minds of our judges, creative directors from Mr. President, Innocent Drinks, Edelman, Sunshine, Arc London and One Minute Briefs, to find out about their most outrageous advertising experiences and get to the bottom of what makes the perfect Chip Shop ad. Nick Entwistle, Read full story › Source: The Drum...