Posts made in March, 2016

on Mar 29, 2016

By Naomi Taylor The Australian ecommerce business Sportitude has appointed Navigate Digital as their affiliate marketing agency for Australia. Sportitude, formerly known as Slash Sport, is an ecommerce site for sports clothes, accessories and inspiration. Navigate Digital will be supporting the affiliate marketing programme for Sportitude’s new outlook. The new outlook is centred around the three beliefs to a happier life; attitude, respect and confidence. Sportitude’s CEO, Roumen Staykov, believes the time is right to focus on driving their affiliate programme and by appointing Navigate Digital, he believes that can now happen: “We were impressed by the way Navigate analysed our existing affiliate marketing and Read full story › Source: The Drum...

on Mar 29, 2016

By Gillian West Greenpeace has teamed up with London shop Don’t Panic for its Save the Arctic campaign, which implores people to sign a petition to stop destructive fishing in the Arctic. In support of the campaign, Don’t Panic has created ‘The Little Explorer’, a film which shoes the impact destructive fishing trawlers have on the Arctic’s underwater environment and the path of destruction they leave in their wake. Voted Ad of the Week by The Drum readers, the video shows a young girl in her room, imagining herself exploring the beauty of the Arctic Sea’s depths and its native wildlife, the scene is suddenly Read full story › Source: The Drum...

on Mar 29, 2016

By Natan Edelsburg Zombies and an evil president dominated the interests of TV piraters around the world in March. The Walking Dead and House of Cards topped the charts across the board. This poses a big issue for Netflix as they continue to role out their global strategy. Here are the insights and charts from SimilarWeb. Frank Underwood or the zombies, who you got? There was stiff competition for the top spot among torrenting sites with The Walking Dead barely beating House of Cards on Torrentz.eu, but maintaining a nice lead over the show on Pirate Bay. On KAT, House Read full story › Source: The Drum...

on Mar 29, 2016

By John Glenday Instagram users have reacted with disdain to moves to shake-up its news feed, prioritising so-called best posts above others in a dramatic shift away from a chronological display. Despite assurances that all posts ‘will still be there. Just in a different order’ the move hasn’t been universally well received with some posting using the hashtags #turnmeon and #letsstaytogether to give voice to their displeasure. At heart is the fear expressed by many that their vain selfies might be given a lower priority by Instagram’s software, hurting the number of ‘likes’ they can expect to accumulate. This has inevitably drawn comparisons with the <a target=_blank Read full story › Source: The Drum...

on Mar 29, 2016

By Katie Deighton Male hygiene brand Below the Belt Grooming has released a new TV commercial to highlight its range’s hero product: Fresh & Dry Balls. The spot tells the story of man’s struggle to keep his undercarriage fresh in a time before metrosexuality. It was conceived by Below the Belt’s co-founder Jonathan Durden and was casted, filmed, edited and distributed within a week. Visualised It Productions were brought on board to execute the campaign. The ad launched last Saturday (27 March) across the Made TV digital network, which targets consumers in Bristol, Cardiff, Leeds and Tyne & Wear, as well as the company’s social channels. Read full story › Source: The Drum...