Posts made in March, 2016

on Mar 29, 2016

By Jennifer Faull Eurostar has flipped Instagram on its side for a new campaign to promote a new fleet of trains running on the London to Paris route. Created by AKQA, an “illustrated narrative” of life on a Eurostar train has been made up of some 200 images. When Instagram users flip their device horizontally they are able to scroll through the scene, made up of animated and still images, and discover hidden offers such as “2 FOR 1” ticket offers from nine museum partners. Loading… Lionel Benbassat, marketing director at Eurostar, said: “This Instagram horizontal canvas idea Read full story › Source: The Drum...

on Mar 29, 2016

By Natalie Mortimer Google is set to redesign the interface of its AdWords product as part of a year-long project to better help marketers reach consumers in a mutli-screen world. It is the first major overhaul of the AdWords interface in the last 15 years and comes at a time of increasing complexity for marketers looking to connect with consumers not just on mulitple devices but through the medium of video and display via YouTube and Search. The new look incorporates Material Design, the design language that’s at the core of Google apps like Maps, Search, and Gmail. In a blog posted yesterday Read full story › Source: The Drum...

on Mar 29, 2016

By John Glenday Ogilvy Paris have marked the long awaited arrival of all ten seasons of Friends on Netflix with the release of a nostalgic preroll campaign that responds dynamically to videos watched on YouTube. This saw the agency tag thousands of the most searched for videos on the sharing platform to remind people that no matter what they are searching for there is something in Friends related to it. Netflix subscribers can now binge watch all 80 plus hours of Friends material stretching across 236 episodes and ten seasons. The Friendly Preroll campaign was produced by Fighting Fish with Google as media agency. Read full story › Source: The Drum...

on Mar 29, 2016

By John Glenday Sonos chief product officer Marc Whitten is to exit the consumer electronics firm after two years as part of a restructuring exercise that will see it focus on streaming music. During his time at the business Whitten oversaw the release of devices including the Play 5 and its sound balancing feature Trueplay and comes just weeks after chief executive John McFarlane warned of impending job losses. At the time McFarlane wrote: “The short term – and very difficult – consequence of this decision is we’ve had to make some changes to our team. “We do this with a heavy heart, as we are Read full story › Source: The Drum...

on Mar 29, 2016

By Justin Pearse In the second in the series, Jon Wilkins, Executive Chairman, Karmarama; Nicolas Roope, Executive Creative Director & Co-Founder, Poke; and Ben Plomion, SVP Marketing, GumGum reimagine Levi’s seminal Laundrette ad. Video of Levi's commercial – Laundrette Loading… Making a brand cool again Bartle Bogle Hegarty’s Launderette ad for Levi’s truly demonstrates the power of advertising to breathe new life into staid brands. In 1982, Levi’s approached the agency for help in repositioning its classic 501 jeans. It had been many years since the brand was considered cool. The launderette commercial was a breakthrough, the say Read full story › Source: The Drum...