Posts made in March, 2016

on Mar 29, 2016

By John Glenday Faced with the difficulty of getting from Earth to Mars NASA is bringing Mars to Earth in the form of a virtual reality experience designed to communicate what life on the Red Planet might be like without the need to head into outer space. Mars 2030 has been developed the US space agency in conjunction with FUSION Media and MIT’s Space Systems Laboratory to create an accurate physics based simulation of the alien world. More than just a fun experience the virtual landscape can be used as a training environment for mission planners preparing for a real-life mission to Earth’s neighbour within Read full story › Source: The Drum...

on Mar 29, 2016

By Charlotte McEleny Samsung has launched its mobile payment service Samsung Pay in China, via a partnership with local player UnionPay. The move is part of an aggressive expansion of the Samsung Pay service. Last month at Mobile World Congress, Samsung announced it would expand into new markets, such as the UK, Spain and Singapore. Samsung follows Apple into China, which launched in the country also via a partnership with Union Pay. It’s not just Apple that presents the company with strong competition. In the US and the UK, the mobile payments market is comparatively up for grabs as the behaviour for paying with Read full story › Source: The Drum...

on Mar 29, 2016

By John McCarthy F1 head Bernie Ecclestone has claimed that two potential buyers are willing to pay £6bn for a leading stake in the sport. Ecclestone, who runs the sport for 35 per cent stakehold owner CVC, now has to decide whether it wants to sell for the agreed upon fee. On offloading the elite racing competition, Ecclestone told the Mail on Sunday: “I think CVC will make a decision on the sale sooner or later. “There are people who want to buy. Actually, two of the people have agreed the price. It’s just a question of whether CVC wants to sell or not.” CVC bought its Read full story › Source: The Drum...

on Mar 29, 2016

By James Whatley Over the weekend, spreading like an Internet virus/chain letter, several hundred thousand influencers (and subsequently the brands that follow them) began posting images like this. And, if you manage an Instagram channel, either agency or client side, you could be forgiven for arriving into work this morning in a state of notification-driven panic. The knee-jerk reaction would be for you to create a ‘PLEASE TURN ON NOTIFICATIONS’ Instagram image for immediate posting. Aside from this being completely the wrong thing to do for the followers you have (at the time of publishing the ‘please turn on notifications’ CTA only works Read full story › Source: The Drum...

on Mar 29, 2016

By John Glenday The New York Times is to crack down on social media users who bypass its paywall by linking to articles via Facebook and Twitter. In order to limit such back door entries to its site The Times will trial a limit on the number of articles which can be accessed this way each month without coughing up for a subscription. Upon launch of its subscription service The Times restricted the number of web articles freely readable to 20 per month, subsequently cut to just 10, but people arriving via a Facebook or Twitter link found that they had an unlimited allowance. As of Read full story › Source: The Drum...