Posts made in March, 2016

on Mar 29, 2016

By Jessica Goodfellow Rubicon Project is the first ad tech company to make its header bidding solution compliant with Google’s recently launched AMP project, it was announced this week (28 March). Header bidding is a technology which those advocating its use claim it helps publishers decide how best to monetise their inventory in real-time. However, detractors of the technology claim that it can lead to an unsatisfactory experience as it can result in delayed load page times. It can slow down load times while it decides how best to allocate the ad impression; at its core it works counter-intuitively to Google’s AMP project, which was Read full story › Source: The Drum...

on Mar 29, 2016

By John McCarthy T-Mobile is set to implement a new package reflecting a shift from traditional mobile services towards a more data-centric offering. The mobile carrier (or uncarrier as it describes itself) will launch the Simple Choice Data-Only plan from the 30 March, offering customers a data-only plan with no voice calls, in the US. Reflecting the fact more people are using video calls on apps like Skype, FaceTime and WhatsApp, T-Mobile offers a package starting at $20 for 2GB monthly. The plan will also feature unlimited texting for users. With a 22GB cap (costing $95), T-Mobile is looking to ease web access for customers and is Read full story › Source: The Drum...

on Mar 29, 2016

By John Glenday An irreverent marketing campaign has helped propel Deadpool into becoming the highest grossing R-rated film of all time after raking in $746m in global sales. This sum has already edged it ahead of The Matric Reloaded which generated $742m of sales during its cinematic run with still some way to run. The unlikely hit has proved to be a runaway smash with audiences appreciative of something different from the typical Marvel and DC Comics fare, with marketing playing a key role in raising awareness of the X-Men spin-off. Conscious of Deadpool’s success the makers of Batman v Superman: Dawn of Justice Read full story › Source: The Drum...

on Mar 29, 2016

By John McCarthy Code tucked away in the Facebook Messenger app has hinted that the service is set for a shift into mobile payments in a move that could hook the social network up with brands. A slew of features have reportedly been tucked away in the iOS version of the app, according to the Information. With the drive, users look likely to be able to pay for e-transactions that would drive Facebook into competition with the likes of Apple Pay, Android Pay and established players like PayPal. Also uncovered was a reference to a “secret conversations” service which the publication rumoured was an optional encrypted Read full story › Source: The Drum...

on Mar 29, 2016

By John Glenday The Sun has been told to print an apology for a controversial front page story alleging that one in five British Muslims held sympathetic views toward jihadis, a statement which was held to be ‘significantly misleading’ by the Independent Press Standards Organisation. Published on 23 November last year the article stoked complaints from readers that the shocking headline was not supported by the relevant question of the poll as it did not differentiate between Islamic State fighters and those fighting on behalf of other rebel groups. Instead the question simply asked British Muslims if they held sympathies with: “young Muslims who leave Read full story › Source: The Drum...