By John Glenday The FBI has dramatically halted its legal push to force Apple to assist it in breaking into a locked iPhone 5C, after announcing that it had been able to do so independently. The US justice department had been pursuing a court order aimed at obligating Apple to write new software which would enable officials to access data stored on a locked iPhone belonging to San Bernardino gunman Syed Rizwan Farook. Prosecutors now say that an ‘outside party’ has stepped forward with a new means of cracking the device, rendering such legal pressure irrelevant. In a statement Eileen Decker, chief federal prosecutor in California, Read full story › Source: The Drum...
Read MoreBy John Glenday ITV has persuaded former X-Factor host Dermot O’Leary to return to the hot seat as a judge this autumn as it seeks to stem a flight of viewers from the televised talent contest. O’Leary’s return comes just one year after he left the show to be replaced by Olly Murs and Caroline Flack but many missed his easy going charm and trademark dancing moves. This was graphically illustrated by a precipitous fall in viewers with 1m fewer people tuning in to watch the opening episode of the 2015 run of X Factor compared with 2014. O’Leary said: “There is nothing more exciting than Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny McCann has appointed an articificial intelligence creative director AI-CD β, who will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1, along with 11 new college graduates. AI-CD β was actually created by the agency under its ‘Creative Genome Project’, the first in a series of projects undertaken by the agency’s ‘McCann Millenials taskforce’. The artificial intelligence can give creative direction on commercials because the data that forms the basis of the algorithm includes deconstructed, tagged and analysed TV shows, as well as data on the winners of the All Japan Radio & Television Commersion Confederation’s CM Festival. According Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Postal Service CMO Jim Cochrane is itching to deliver paper mail to email inboxes. “It’s a game-changing moment,” he says. Read full story › Source: DM News...
Read MoreBy Doug Zanger The Wildlife Conservation Film Festival (WCFF) has announced that DDB New York will be its pro bono agency of record. Founded in 2010, the WCFF creates public awareness programs that focus on the importance and need for the protection of global biodiversity. The main vehicle of the organization are independent films, presented at signature events, including the 2016 WCFF Film Festival, the first and only film festival in New York City dedicated to the preservation of wildlife and biodiversity, October 14-23. An additional festival will take place in Beijing, China in December 2016. “WCFF is excited and honored to work Read full story › Source: The Drum...
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