Posts made in March, 2016

on Mar 28, 2016

By Minda Smiley This year, the Advertising Club of New York is celebrating its 120th anniversary. To kick off the celebration, The Drum and the Advertising Club will be sharing 120 top marketing moments that have happened since the organization’s inception in 1896 – everything from the first radio commercial in 1922 to Apple’s iconic 1984 ad. Each day, a new marketing moment will be revealed as the Ad Club counts down the days until its anniversary. Readers are encouraged to submit their favorite marketing moments from the past 120 years for a chance to be featured on Read full story › Source: The Drum...

on Mar 28, 2016

By Minda Smiley To kick off its 120th anniversary, the Advertising Club of New York will be recalling pivotal moments throughout history that have forever impacted and helped to evolve the industry as we know it today. The emergence of advertising in America began in the 1840’s when Volney B. Palmer opened the first American advertising agency in Philadelphia. By 1860, there were 20 agencies in New York City. As reported in the New York Tribune, the advertising industry doubled at the close of the decade. In 1850, it was Phineas T. Barnum who employed newspaper ads, handbills, and broadsides to drum Read full story › Source: The Drum...

on Mar 28, 2016

By Natan Edelsburg True crime docu-series have been around for decades but have recently sparked the interested of the masses. In an over-incarcerated country the number of false convictions has also been on the rise. Serial captured the nation with the story of Adnan Syed (a new motion was filed in court in March to overturn his conviction). The Jinx unveiled the creepy life of Robert Durst who was arrested when the series finaled. Most recently Making a Murderer went viral as viewers wondered if Steven Avery was really guilty. NBC News’ Dateline is the latest to unveil a compelling true Read full story › Source: The Drum...

on Mar 28, 2016

By Tony Connelly Graham’s The Family Dairy has partnered with STV in an exclusive sponsorship deal that will see it launch a TV ad campaign for the first time. The Scottish dairy firm will run the TV ad campaign this Easter sponsoring eight-part peak-time series’, Jak and Eddie’s Scottish Kitchen and Paul and Nick’s Big Food Trip, with four bespoke sponsorship bumpers running at the beginning, end and mid-break of each episode. Launching with the show on 28 March the campaign will feature animated versions of the dairy’s product range – including organic milk, yogurt, ice cream, cheese, cream and butter – as actors chatting Read full story › Source: The Drum...

on Mar 28, 2016

By John McCarthy Video of Apple TV — The Kiss Loading… Apple has enacted not-as-you’d-expect coming together of Game of Throne’s Nikolaj Coster-Waldau and Mad Men’s Alison Brie. Touting the tech of the Apple TV, the actors try and replicate the perfect on-screen kiss. The pair inevitably fall out of the mood entirely thanks to a questionable song choice granted through Siri. Credits Agency: TBWA/Media Arts Lab Read full story › Source: The Drum...