Posts made in March, 2016

on Mar 28, 2016

By Tony Connelly Hulu has made a strategic move in the battle of the streaming giants after announcing the launch of its virtual reality app. The free app is available on the Oculus-powered Samsung Gear VR and features 25 selections of VR content from providers such as Showtime Networks, Viacom, RYOT, The National Geographic Channel, and more. Hulu, which is currently owned by firms including Walt Disney, 21st Century Fox and Comcast, is promoting an array of exclusive 360-degree content through the app as well as the 2D content from its catalogue. The promotion of Hulu exclusive content follows similar moves Read full story › Source: The Drum...

on Mar 28, 2016

By John McCarthy UK online shoppers are still most likely to research a purchase on desktop if they’re planning to follow through with it on desktop. Data from the Criteo platform, compiled by eMarketer, found that half of shoppers complete the research and payment process exclusively on desktop – down from 54 per cent in Q3. It noted that mobile activity saw significant growth from the previous quarter. Moving into the festive period mobile only research for desktop buys were up from 16 per cent to 20 per cent, a small term shift that may have wider consequences as will be confirmed by 2016 Q1’s Read full story › Source: The Drum...

on Mar 28, 2016

By Tony Connelly In what can only be described as a very calculated altruistic move the Romanian national football team is trying to generate more interest in math in an effort to alleviate the country’s poor school dropout rate. The Romanian football federation swapped the squad numbers on their training apparel with mathematical equations ahead of their goalless friendly match against Spain last night (27 March). The initiative was devised to combat Romania’s poor school dropout rate which at 18 per cent is the highest in the European Union. “Football and mathematics are not mutually exclusive,” said Romanian Football Federation president Razvan Burleanu. “We must look at Read full story › Source: The Drum...

on Mar 28, 2016

By John Glenday Nando’s India has become embroiled in controversy after the global chicken restaurant chain published a sexist advert in the Hindustan Times inviting customers to ‘touch our buns, breasts and thighs’. The insensitive promotion started badly by equating women to pieces of meat ‘Try something that shows off a bit of skin’ but then managed to get even worse by stating: “We don’t mind if you touch our buns, or breasts or even our thighs. Whatever you’re into, enjoying any Nando’s meal with your hands is always recommended.” Aghast readers subsequently took to social media to express their anger at the ‘disgusting, disturbing Read full story › Source: The Drum...

on Mar 28, 2016

By John McCarthy Two childhood friends have formed a toy company which specialises in selling iconic trainer designs as Lego models. Utilising the power of Instagram, Lancashire-born John Haworth and James Philips built a company that recreates tiny Nike Air Maxes, Jordans and more, according to the Instagram blog. Following the launch of the Mont Bloc Toy copmany in January, Haworth admitted: “It’s a long, arduous process, the average sneaker has 150 pieces.” Based in Manchester, the company boasts 4,371 followers on Instagram. Below are a handful of sneaker designs from the pair. We have just about caught up with yesterday’s feature Read full story › Source: The Drum...