Posts made in March, 2016

on Mar 31, 2016

By Leonie Roderick Last November, the charity partnered with advertising agency FCB Inferno and coffee brand Old Spike Roastery to launch Change Please, which aims to tackle the cycle of homelessness. As part of the scheme, homeless individuals are housed in temporary accommodation and trained as baristas to sell premium coffee from custom-made coffee vans. Since then, Change Please has sold more than 78,000 cups of coffee, expanded from one to five sites across London and employed 12 formerly homeless people as expert baristas. Of those 12 employees, four have gone on to other employment. READ MORE: The Big Issue starts new coffee Read full story › Source: Marketing Week...

on Mar 31, 2016

By James Hammersley In March 2016, Ted Baker announced that its online sales have increased by 45.8 per cent for the year to 30 January, bringing in revenue of £53.5m, suggesting that it was potentially at the top end of performers in the branded fashion sector. With some big hitting brands such as Hugo Boss and Ralph Lauren and high profile competition from the likes of Paul Smith, Ted Baker is in a tough market. We ran them through our benchmarking tool to see if there were any lessons that could be drawn from their comparative performance and to see who is competing Read full story › Source: The Drum...

on Mar 31, 2016

By Michael Feeley Solar energy business Solarcentury has appointed DAC Group’s Make it Rain to assist with its global strategic digital marketing activity. Solarcentury is a leading supplier of solar photovoltaic (PV) panel technology. Sarah Howarth, design and content manager at Solarcentury, said: “We have chosen DAC to support us with our digital strategy as we continue to grow our business in Europe and emerging markets in Latin America and Africa.” Luke Regan, VP managing partner at DAC Europe, said of the appointment: “Solarcentury is a true market leader and we are delighted to be on board. Our brief is strategic SEO, encompassing content and Read full story › Source: The Drum...

on Mar 31, 2016

By Michael Feeley Solar energy business Solarcentury has appointed DAC Group’s Make it Rain to assist with its global strategic digital marketing activity. Solarcentury is a leading supplier of solar photovoltaic (PV) panel technology. Sarah Howarth, design and content manager at Solarcentury, said: “We have chosen DAC to support us with our digital strategy as we continue to grow our business in Europe and emerging markets in Latin America and Africa.” Luke Regan, VP managing partner at DAC Europe, said of the appointment: “Solarcentury is a true market leader and we are delighted to be on board. Our brief is strategic SEO, encompassing content and Read full story › Source: The Drum...

on Mar 31, 2016

By John McCarthy Huawei has initiated its debut fully integrated global marketing campaign in the UK. The Asian mobile brand is teasing what it is calling an “exciting new innovation” as part of the ‘#OO’ campaign, which will roll globally across out-of-home, print, digital and social channels. It launched in London to culminate in a major announcement on 6 April at Battersea Evolution. The campaign marks the maturation of the brand in the west with it keen on establishing itself as a major rival to the many brands enjoying a share of the mobile market. The full campaign has been revealed with a billboard on Rivington Street, Read full story › Source: The Drum...