Posts made in March, 2016

on Mar 28, 2016

By John Glenday Vice Media has confirmed the departure of Richard Beckman, its head of ad sales, just ten months into the job, after the business posted a surprise decline in web traffic. Figures published by Comscore showed that the arts, culture and news publisher suffered a precipitous 17.4 per cent drop in readers in February compared with the previous month, undermining its ability to monetise its digital content. This saw it post 49.1m unique visitors compared to 59.5m recorded in January, reversing a period of growth after big investors such as Disney came on board as the company expanded its TV reach. Prior Read full story › Source: The Drum...

on Mar 28, 2016

By John Glenday Regional newspaper groups have called on the BBC to stump up £14m to pay for 364 journalists to report on local council and court meetings to plug what they regard as a ‘democratic deficit’ in regional news coverage. This follows a long period of retrenchment in the industry which has seen local papers shed staff to make ends meet and the closure of hundreds of regional titles amidst increasing online competition, primarily from the BBC’s own website. Despite funding problems of its own BBC director general Lord Hall has previously expressed his willingness to fund 100 journalists in Read full story › Source: The Drum...

on Mar 28, 2016

By Gillian West Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Ad of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 4 April. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for Read full story › Source: The Drum...

on Mar 28, 2016

By Charlotte McEleny M.J. Bale, an Australian suit company, has put one of its male models through a gruelling travel endurance test to prove that its suits can stand the test of time. The campaign, which was carried out in real-time on Facebook and Instagram, saw a male model fitted in Sydney for a shoot in London. He then had to travel for five days non-stop, via nine countries, using 10 modes of transport, with no sleep and just the one suit on. WhybinTBWA: M.J. Bale ‘Unsuitable Journey’ Agency: WhybinTBWA Client: M.J. Bale Date: March 2016 Credits: WhybinTBWAEleven Sydney Tags: Read full story › Source: The Drum...

on Mar 28, 2016

By Charlotte McEleny Japan’s biggest, and only public, broadcaster NHK World TV has partnered with Virgin Media to target UK consumers as it starts to push its brand ahead of the 2020 Tokyo Olympics. The three-day campaign marks the start of activity in which it promotes its English language service and travel shows to an international audience. The campaign, which kicks off in the UK this week, will go live across Virgin Media channels, including a homepage takeover, ads on Virgin Media’s wifi network on London Underground and ads on Virgin Media TiVo set top boxes. Creatively, the ads aim to draw people into Read full story › Source: The Drum...