By Direct Marketing News Chief marketers at the NFL and Moët Hennessy reveal how camaraderie enables a shared understanding of customers that leads to better marketing decisions. Read full story › Source: DM News...
Read MoreBy Charlotte McEleny Microsoft has named a new CMO for Asia, promoting former head of marketing of Microsoft mobile devices in APAC Jolaine Boyd to the role. According to the tech giant, she will lead the region in terms of telling its story to consumers across its marketing platforms in “immersive ways”. Based in Singapore, Boyd will also lead the region in developing tools and content for customers to use across digital platforms. Commenting on her promotion, Boyd said: “The Asia Pacific region has some of the most dynamic markets in the world which is transforming the way we do marketing, especially in this Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny A campaign by Wildlife Reserves Singapore uses mobile technology, such as the gyrometer and accelerometer, to tell an interactive story of the plight of animals trafficked for the sale of luxury items. The charity wanted to break through a barrier of ignorance on the subject in Singapore, using the interactive story on mobile and outdoor ads to challenge people with a “don’t know, don’t care attitude,” to take action. Enlisting creative agency Possible to the task, the agency decided that telling a story about specific animas would help build more of an emotional case for people and the Yellow-Crested Cockatoo and the Read full story › Source: The Drum...
Read MoreBy Tony Connelly Gary Lineker has apologised for his controversial tweet which was perceived to have made light of the Brussels terrorist attacks. The BBC Match of the Day presenter came under fire for a joke he tweeted which likened the England national football team’s defensive capabilities to that of the anti-terrorist defence measures taken to secure the Germany vs England game in Berlin last night (26 March). On Friday (25 March) the 55 year-old retweeted a quote from England manager Roy Hodgson which said “We have people around us who work very hard to make sure we are secure”, in reference to terrorism fears Read full story › Source: The Drum...
Read MoreBy Tony Connelly WPP CEO Sir Martin Sorrell has warned that the possibility of Donald Trump winning the US presidency should not be underestimated. In an interview with podcast Media Focus, the WPP chief executive, said he felt that the Republican frontrunner’s possible impact on the business world was unclear. Sorrell suggested that Trump could shift his focus from his current extreme stance on a number of sensitive issues to a more “centre” focus in a presidential campaign. He said:” “I think you already pick up that Trump is moving more to the centre. You also pick up that Trump doesn’t have specific policies, Read full story › Source: The Drum...
Read More
Industry News