By Tony Connelly WPP’s Martin Sorrell has warned that the possibility of Donald Trump winning the US presidency should not be underestimated. In an interview with podcast Media Focus, the WPP chief executive, said he felt that the Republican frontrunner’s possible impact on the business world was unclear. Sorrell suggested that Trump could shift his focus from his current extreme stance on a number of sensitive issues to a more “centre” focus in a presidential campaign. He said:” “I think you already pick up that Trump is moving more to the centre. You also pick up that Trump doesn’t have specific policies, but he Read full story › Source: The Drum...
Read MoreBy Arif Durrani “This is the most exciting time in the history of journalism. New tools, new markets, new business models and new audiences are consuming volumes of information once unimaginable,” notes owner Evgeny Lebedev in the final edition of the Independent newspaper. Well yes, fair comment – 2016 is an “exciting time” in terms of innovation and reach for journalism. But as the 100-plus Independent journalists now officially unemployed will testify (or the 100 or so being encouraged to take voluntary redundancy at the Guardian, or the others currently exiting News UK) “exciting” does not entirely cover it. These are challenging times for Read full story › Source: The Drum...
Read MoreBy Tony Connelly Two of the UK’s most successful entrepreneurs have spoken out against an attempt to enlist 250 business leaders to back the campaign to leave Europe after their names were added to the list without their consent. Carphone Warehouse co-founder, David Ross, and Phones 4u co-founder John Caudwell were included on the Vote Leave campaign’s list however neither is understood to have indicate their desire to have their names added. A spokesman for Carphone Warehouse told the Sunday Times: “Mr Ross has not made any commitment at all. We have no idea where this has come from. Mr Ross will make a decision Read full story › Source: The Drum...
Read MoreBy Gillian West Following our Easter Creative Works special from Friday (25 March) The Drum readers have crowned Aldi’s ‘Favourite Things’ as their top seasonal ad this year. Starring eight-year-old Josie Cooper, the fantastical piece depicts a surreal environment of edible Easter treats including hot cross bun mountains, coiled butter fields and chocolate fountains. Crafted by model maker Paul Baker, the scenes took a fortnight to build from Aldi produce props before Cooper was given the chance to explore for the cameras. In an added bonus, the supermarket has also paid homage to Cadbury’s famous drumming gorilla for its latest ‘Like Brands’ push promoting Aldi’s chocolate Read full story › Source: The Drum...
Read MoreBy Tony Connelly The Independent bid farewell to the printing press yesterday (26 March) after the last ever print edition of the newspaper hit newsstands. The paper bowed out with a wraparound reading simply “Stop Press” and an exclusive story about a British connection in a plot to kill a Saudi king. The front page features a poignant image of train passengers in Brussels being evacuated during an anti-terrorism operation in Brussels. The final editorial discusses the shift to digital-only, referring to the move as a “bold transition” which it says “history will judge as an example for other newspapers around Read full story › Source: The Drum...
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