Posts made in March, 2016

on Mar 26, 2016

By Natalie Mortimer The Sun has been forced to admit that its front page splash which claimed that “1 in 5 Brit Muslims’ have sympathy for jihadis”, was “significantly misleading”. The Independent Press Standards Organisation (IPSO) ruled today (26 March) that the newspaper misrepresented the results of a poll, which formed the basis of the November article. The poll results had been reported by the newspaper as demonstrating that those surveyed showed “some sympathy with those like Jihadi John” the newspaper’s columnist stated as fact that there was “support” for IS, and sympathy with a “murderous, twisted ideology”. More than 3,000 complaints were Read full story › Source: The Drum...

on Mar 26, 2016

By Natalie Mortimer Marketers should take note that adverts on social media now influence 50 per cent of US millennial’s buying decisions, according to a new report. The Deloitte Digital Democracy study found that millennials aged 19-32 are also significantly influenced by social media ads, video game ads, and celebrity/online personality endorsements. More than 50 per cent of millennials now rank social media ads as having a high/medium influence over their buying decisions. The influence of SMS/text message advertisements had a big increase among millennials this year, rising more than 10 per cent across the age groups. However, the medium that has the most influence Read full story › Source: The Drum...

on Mar 26, 2016

By Natalie Mortimer Ofcom has revealed its list of the most complained about TV shows in its 12-year history with Celebrity Big Brother taking the top spot. The media watchdog’s figures show that the programme led to 73,788 complaints in total since it began on Channel 4. Also in the list is The X Factor (ITV), which generated 20,548 complaints, Jerry Springer: The Opera (BBC Two 2) 8,860, and UKIP: The First 100 Days (Channel 4), 6,187. Sky News, Eastenders, and Britian’s Got Talent also featured. The majority of complaints about Celebrity Big Brother, which first aired in 2001, were recieved during series five Read full story › Source: The Drum...

on Mar 26, 2016

By Natalie Mortimer Virgin founder Sir Richard Branson is planning to launch a new service for his Virgin Atlantic brand that would see a flight from the UK to the US take just three and a half hours. The planned ‘affordable’ supersonic flight is expected to start at £1750, or £3500 return, a price that is considerably less than a flight with Concorde’s which cost £5400 one-way. Should the plan go ahead it would be possible to reach the New York from London faster than a train ride to Glasgow. It usually takes around seven hours to fly to NYC. According to the Read full story › Source: The Drum...

on Mar 26, 2016

By Natalie Mortimer The campaign for Britain to exit the EU has been bolstered by a group of 250 business bosses vocally supporting the ‘Brexit’ push, including leaders at JD Wetherspoons, Carphone Warehouse and Patisserie Valerie. Unveiled today the list of businesses also includes ex HSBC chief exec Michael Geoghegan who announced his support of Vote Leave ahead of the 23 June referendum. “The UK’s businesses and in particular its financial services sector would thrive outside the EU if the country votes to leave,” Geoghegan told the Financial Times. A YouGov study of small and medium-sized firms commissioned by the group found that Read full story › Source: The Drum...