Posts made in March, 2016

on Mar 26, 2016

By Natalie Mortimer Snapchat has reportedly bought Bitmoji Maker Bitstrips for more than $100m as it continues to compete with Facebook. Bitstrips is a cartoon emoji app that allows users to create an avatar of themselves and them send them via an in app keyboard. Created in 2007 Bitstrips had raised $11m from investors, according to the Wall Street Journal. The aquisition could be an addition to Snapchat’s range of filters and lenses and follows Facebook’s buy out of MSQRD, an app that allowes users to swap faces with people or objects, a feature also used by Snapchat. Snapchat has 100 million users Read full story › Source: The Drum...

on Mar 25, 2016

By Marketing Week Reporters The one-day event takes place in London at Google’s HQ with all proceeds going to The Marketing Academy’s Merlin’s Apprentice Fund, which funds 12 month apprenticeships in marketing, advertising and media for young adults from challenging backgrounds. You can also win a mentoring session from some of the UK’s top marketing leaders in a raffle on the day, with proceeds from ticket sales also going to the Apprentice Fund. Sherilyn Shackell, founder of the Marketing Academy, says: “The Inspire Conference has to be one of my favourite things in the entire Marketing Academy calendar. Filled with hugely engaging speakers and quality content, Read full story › Source: Marketing Week...

on Mar 25, 2016

By Jessica Goodfellow The general secretary of the National Union of Journalists (NUJ) Michelle Stanistreet has called for systematic diversity monitoring within media organisations and the end of unpaid internships to tackle inequality, saying “the fight for diversity is by no means over”. In an article published by the Guardian today (25 March), Stanistreet explained that her piece on the “sadly ongoing fight” for better diversity – a topic that has swept the media this year – was to make the principle of equal pay for equal work a reality. “That poverty pay and pay inequality aren’t consigned to the history books but Read full story › Source: The Drum...

on Mar 25, 2016

By Jessica Goodfellow The Daily Mail and The Mail on Sunday has chosen George & Dragon, which rebranded from Enter last year, to handle creative work for the publishing group. George & Dragon will work on all creative activity across TV and print channels. Chanel has appointed Rainey Kelly Campbell Roalfe/Y&R as its first global advertising agency. RKCR/Y&R won the business after pitching against its sister agencies J Walter Thompson London and Ogilvy & Mather London. Pizza Hut Restaurants has appointed marketing services and technology company Inspired Thinking Group (ITG) to provide print and artwork services for all its restaurants. The three-year contract also includes Read full story › Source: The Drum...

on Mar 25, 2016

By Michael Feeley Shane Cahill, agency development manager at Google, Nick Wilsdon, SEO lead at Vodafone, and Lukasz Zelenzy, head of organic acquisition at uswitch.com will be among the speakers at Click Consult’s second annual Benchmark Search Conference at Manchester’s Bridgewater Hall on 12 July. From PPC to SEO, via content marketing, campaigns and everything in between, the Benchmark Search Conference 2016 will provide a day of talks from industry leading professionals, alongside panel discussions and plenary sessions aimed at providing the latest in inspirational thought leadership. Click Consult founder and CEO Matt Bullas said: ‘We’re delighted to welcome back some speakers from last year’s Read full story › Source: The Drum...