Posts made in March, 2016

on Mar 25, 2016

By Katie Deighton The animated film franchise Minions has been named by a children’s food charity as the ‘worst offender’ for signing junk food licensing deals in the past year. Research from Children’s Food Campaign revealed the brand had signed deals with six-high sugar snacks and drinks products – reported as those that contain more than 22.5g of sugar per 100g – including Haribo, Tic Tac and Kinder Surprise. Minions, a Universal Films creation, also signed deals with three medium sugar products, which count as containing from five to 22.5g of sugar per 100g. Star Wars and Frozen were also named as junk food allies, Read full story › Source: The Drum...

on Mar 25, 2016

By Rebecca Stewart This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. Nike Nike has made moves to maintain its dominance in the footwear market according to reports that it has poached Under Armour’s top designer. Under Armour’s senior vice-president of design, Dave Dombrow (pictured), has reportedly jumped ship and signed with Nike in what is being touted as a major tactical win for the latter. Dombrow, who joined Under Armour in 2010, has been a major driving force in the company’s gains into the footwear market, which has Read full story › Source: The Drum...

on Mar 25, 2016

By Katie Deighton Currys PC World created a live takeover of King’s Cross on Wednesday (23 March), in order to promote the new Samsung Adwash machine to the ‘time-poor’ creatives that work in the area. The brand’s head of marketing for white goods, Zeena Hill, told The Drum the activity was designed to push Currys PC World to the front of consumers’ minds as a leader in the large appliance arena. The event saw a giant washing machine installed in the north London terminal, while a troupe of break-dancers performed around the centrepiece every hour from 7am until 7pm. Promotional staff handed out ‘socks’ around the Read full story › Source: The Drum...

on Mar 25, 2016

By Jessica Goodfellow ESI Media has announced plans for the final print edition of The Independent this Saturday (26 March) which will feature a selection of editorial tributes, plus a souvenir pull-out. The 16-page supplement will include a valedictory article by Andreas Whittam Smith, one of the founders and first editor of the title, a letter by Amol Rajan, editor-at-large of The Independent, a recall of key moments of the first 30 years of The Independent in words and pictures, together with contributions from Helen Fielding, Sebastian Faulks, Andrew Marr, Rosie Boycott, Robert Fisk and Patrick Cockburn. Alongside the souvenir pull-out the main paper and Read full story › Source: The Drum...

on Mar 25, 2016

By Direct Marketing News Harris Diamond may be biased about the merits of direct mail, but he insists that it’s approaching a renaissance. Read full story › Source: DM News...