Posts made in March, 2016

on Mar 25, 2016

By Direct Marketing News Harris Diamond may be biased about the merits of direct mail, but he insists that it’s approaching a renaissance. Read full story › Source: DM News...

on Mar 25, 2016

By Leonie Roderick Twitter turns 10, but faces tough challenges to survive Monday marked the 10th anniversary of Twitter. The platform remains a popular destination for brands and users alike looking for real-time information, with over 500 million tweets posted every day. Yet Twitter is facing an uncertain future and a challenge in staying at the forefront of a fast changing media landscape as user growth stalls and it faces issues over usability. To survive, it must convince both advertisers and users that it can be more than just a social network and prove a link to people’s interests. Peter Markey, CMO at the Read full story › Source: Marketing Week...

on Mar 25, 2016

By Katie Deighton Flora, the Unilever-owned spread, has landed a dinosaur made from 750kg of plants at Westfield Stratford City today (25 March), as part of a new £12.5m programme. The green diplodocus was trailed on the back of a lorry through London yesterday and will be in situ in the east London shopping centre until 4 April. It will then head north to the Trafford Centre in Manchester. The experiential campaign has been devised to target children and families across the Easter holidays in association with the Eden Project. It aims to dispel kids’ notions that vegetables are boring, and consequently get them eating Read full story › Source: The Drum...

on Mar 25, 2016

By Rebecca Stewart Microsoft is scrambling to limit the PR damage after it’s artificial intelligence bot, Tay, posted a string of deeply offensive tweets. The chatbot, designed to help the tech giant engage with 18 to 24 year-olds online, was modeled to speak like a “teen girl” but instead used its platform to praise Hilter and Donald Trump and share 9/11 conspiracy theories. Tay fell foul of trolls, and thanks to it’s conversational learning abilities – which allow it to mimic speech patterns – was taught how to say a plethora of unsavoury statements by Twitter users. The machine has now been taken Read full story › Source: The Drum...

on Mar 25, 2016

By Jessica Goodfellow The Guardian published a photo of the wrong player alongside a tribute spread to footballer Johan Cruyff today (25 March). The newspaper paid homage to the Dutch footballer, who passed away yesterday, in a full-page editorial in the sports section. But alongside the obituary was a picture of a different Dutch footballer, Rob Rensenbrink. Loading… Readers of the Guardian took to Twitter to comment on the error. Well done to @guardian . Paying tribute to Johan Cruyff by using a picture of Rob Resenbrink. #Ballsup pic.twitter.com/MfHsU5dtAw — David Levene (@DavidLevene) <a target=_blank Read full story › Source: The Drum...