Posts made in March, 2016

on Mar 25, 2016

By Karen Fewell I attend SXSW Interactive every year and have seen this side of the festival grow from just an afternoon of Interactive events, to what it is today. I know SXSW has its critics but in my opinion it is an amazing five days of varied talks, debates over BBQ and chance meetings. As the festival has grown so too has my commitment to understanding more about emotional relationships with food and how these are formed. I’ve made it my mission to explore the full impact of marketing on human relationships with food and eating. Here’s what I made of SXSW Read full story › Source: The Drum...

on Mar 25, 2016

By Katie Deighton The anti-advertising group Brandalism has installed a series of posters outside the offices of large UK agencies, including Ogilvy, J Walter Thompson, AMV BBDO and TBWA, calling on the industry to ‘switch sides’. The campaign references work the companies have delivered for the likes of BP and the British Army and calls on creatives to ditch their corporate clients in favour of changing the world. Brandalism claims the signage, which has been installed without permission, and was developed with the help of former advertising employees. Today (25 March) will also see the artists’ network take action in 20 cities across Europe, North Read full story › Source: The Drum...

on Mar 25, 2016

By Katie Deighton The anti-advertising group Brandalism has installed a series of posters outside the offices of large UK agencies, including Ogilvy, J Walter Thompson, AMV BBDO and TWBA, calling on the industry to ‘switch sides’. The campaign references work the companies have delivered for the likes of BP and the British Army and calls on creatives to ditch their corporate clients in favour of changing the world. Brandalism claims the signage, which has been installed without permission, and was developed with the help of former advertising employees. Today (25 March) will also see the artists’ network take action in 20 cities across Europe, North Read full story › Source: The Drum...

on Mar 25, 2016

By Rebecca Stewart Stars have been forced to leave ITV’s studios on London’s south bank following a fire which interrupted a live broadcast of the channel’s flagship Good Morning Britain show. 50 people have been evacuated safely from the building, with London Fire Brigade stating that the blaze had taken over a room on the first floor of the building and there had been no injuries. The show’s staff, along with presenters Ben Shephard and Kate Garraway and newsreader, Ranvir Singh, were quick to update confused viewers on Twitter as to why a pre-recorded interview with Charlize Theron and an episode of Dinner Read full story › Source: The Drum...

on Mar 25, 2016

By Rebecca Stewart Playboy Enterprises, the parent group of Playboy magazine, is reportedly exploring a sale which could see it fetch up to $500m. The move comes hot on the heels of the publication’s ‘non-nude’ revamp, which was designed to bring it into the digital age. Sources familiar with the matter told the Wall Street Journal that the adult entertainment empire, owned by Hugh Hefner is considering putting itself on the market. In January, Playboy put its iconic, five-acre Playboy Mansion in Los Angeles up for sale, which apparently prompted bidders who wanted to buy the whole company to emerge, causing Playboy to Read full story › Source: The Drum...