Posts made in March, 2016

on Mar 25, 2016

By Gillian West The Easter Holiday weekend is here! But before you fire up the out-of-office and crack open the Easter Eggs take a look at some of the Easter-themed campaigns and projects released to celebrate the holiday. We have adventures in which came first, a drumming gorilla, a giant chocolate hen and superhero eggs to name a few. Let us know which work you like best using our new five-star rating system and we’ll feature your favourite work as our Easter creative pick on Easter Sunday. RKCR/Y&R: Marks and Spencer ‘Adventures in which came first ‘ Agency: Read full story › Source: The Drum...

on Mar 25, 2016

By Natalie Mortimer Imagine yourself in the middle of a large city, say Birmingham in the UK or San Diego in California, and you want to catch a bus across town to an area you’re not familiar with. No doubt you’d whip out your smartphone, punch in the address on Google Maps and be on your way. Now picture yourself in Harare, Zimbabwe, a city with a population of 1.5 million just like Birmingham and San Diego. You know there are mini-vans that act as public transport but none are marked and they may or may not be going to your destination. Google is Read full story › Source: The Drum...

on Mar 25, 2016

By Tony Connelly The flashy Frenchman only turned 23 this week but it feels as if he has been at the forefront of Europe’s elite for far longer than his age might suggest. A prized asset of Juventus and one of the most coveted young footballers in the world, it’s not just clubs that have been keen for Pogba’s signature. Adidas and Nike have been courting the young Frenchman for years and now the long rumoured deal with Adidas has been confirmed, While it may not be as lucrative as Lionel Messi’s tie-up, Adidas and Pogba look like a match made in Read full story › Source: The Drum...

on Mar 25, 2016

By Adam Flomenbaum Via its much-debated (and industry standard) national TV panel, Nielsen already includes data from the connected TV devices in its 40,000 households. That data will become much more granular beginning on April 25, according to a Variety report. Nielsen plans to break out individual metrics for OTT devices like Roku, Chromecast, and even Nintento Wii, enabling TV networks to gain a better understanding of not only which shows are being consumed, but how they’re being consumed. Customers will be able to track program viewing by device for Nielsen-tracked TV shows, writes Variety. “The ability to know how many consumers use Read full story › Source: The Drum...

on Mar 25, 2016

By Jessica Goodfellow Journalists who are being made redundant as a result of the Independent closing its print editions are being forced to sign muting agreements forbidding them from saying anything publicly about the newspaper in order to receive redundancy pay. The redundancy settlements, which staff must sign in order to receive redundancy pay, contain confidentiality clauses prohibiting them from speaking out publicly about the closures of the print editions and the newspaper’s management without written authorisation, the Guardian reports. Clauses within the agreement forbid staff from making any statements about the Independent’s parent company ESI Media, its staff, and those publications which Read full story › Source: The Drum...