Posts made in March, 2016

on Mar 25, 2016

By Direct Marketing News Data protection appears to be many companies’ Achilles’ heel. Read full story › Source: DM News...

on Mar 24, 2016

By John McCarthy Portuguese star Cristiano Ronaldo has lent his expertise as one of the world’s best footballers to CFD trading firm XTrade. The four-time Golden Boot winner has adopted an ambassadorial role for the firm that allows consumers to trade on live market price movements through the digital trading platform. Mark Leigh, head of operations at XTrade, said: “We are very excited to have Cristiano Ronaldo as our partner. We recognise strong similarities between us, as we both strive to be the number one performers in our fields. This partnership signifies an opportunity to support one of the world’s most exciting talents while promoting Read full story › Source: The Drum...

on Mar 24, 2016

By Adam Flomenbaum Facebook last month rolled out redesigned video metrics in its Page Insights dashboard, which included much-needed updates for publishers who have increasingly turned to producing video content for the platform. Among the new metrics added were minutes viewed and 10-second views, analytics that have already helped publishers better measure performance and plan future content. However, these stats – along with total views – were not granular enough for those wanting to measure the half-life of their content. If a video was published on February 1, for example, but performed best on February 15, there was no easy way to measure this. Read full story › Source: The Drum...

on Mar 24, 2016

By Staff Writer Video of DigitasLBi’s Paul Dalton on how ad blocking will change ad formats Loading… The rise in ad blocking is a response to the industry’s own bad behaviour and will force brands to experiment with new formats this year, according to DigitasLBi’s chief media officer Paul Dalton. He said the increasing prevalence of ad blockers could push clients towards native formats, where brands style themselves as providing value to consumers instead of giving them the hard sell. “If you look at what consumers say when they talk about why they install ad blockers, it’s generally centred around Read full story › Source: The Drum...

on Mar 24, 2016

By Michael Feeley Integrated B2B marketing agency JJ Marketing has announced the appointment of Henry Rossiter as creative director. Rossiter joins JJ with over 25 years’ experience in marketing, having worked with agencies including Y&R, BMP, Oglivy and Mather, WCRS and Havas London in the past. Having trained as an art director, Rossiter moved through the industry ranks to become a global creative director, working across a wide portfolio of clients from multi-million pound brands to charities. James Goddard, chief executive of JJ Marketing, said: “At JJ we pride ourselves on having creativity at the heart and soul of everything we do, from when the Read full story › Source: The Drum...