Posts made in March, 2016

on Mar 24, 2016

By Jennifer Faull Marks & Spencer’s ‘Digital Stylist’ service has quadrupled the average order value per customer and is helping to change perceptions of the brand, the retailer has claimed, paving the way for other experiments in areas such as clothing rental and a ‘concierge’ service. The online service, dubbed ‘Tuesday’ was one of the first projects to emerge from M&S Venture Labs, the retailer’s innovation hub, around eight months ago. It introduced users to an internal M&S stylist who would advise on what they should buy based on what they have in their wardrobe, their body shape and the season. As well as Read full story › Source: The Drum...

on Mar 24, 2016

By John McCarthy Video of John's Weird Week: Fishlove, ginger love and Boaty McBoatFace Loading… It’s weird news time, and buoy oh buoy, the marketing world’s been rocked by a few mishaps this week in a slightly nautical themed episode. 1. West End actors including Emma Thompson and Mark Rylance have stripped off in a campaign against overfishing in British seas as part of the revealing ‘Fishlove’ campaign. During it Rylance uttered the finest description of a fish ever… 2. Pulse nightclub of Letterkenny received a slap on the wrists from the Advertising Standards Agency Ireland for a crass Read full story › Source: The Drum...

on Mar 24, 2016

By Minda Smiley Infiniti is attempting to cut through the madness of March Madness with an eight-part mini documentary series that features two basketball teams of cancer survivors who will face off on Final Four Friday next week. Created by CP+B Boulder, the series follows the players as they prep for the game and share their personal stories. The game will be played on April 1 at NRG Stadium in Houston and will be broadcasted on CBS during the NCAA semifinals, according to CP+B. To raise money for the charity Coaches vs. Cancer, Infiniti is encouraging basketball fans to fill out charitable brackets. For Read full story › Source: The Drum...

on Mar 24, 2016

By Leonie Roderick The deal will be supported by a nationwide campaign that will run throughout the summer. The ECB logo will also be included on all Foster’s packaging and there will be bespoke activations in pubs and at selected cricket grounds throughout June, July and August. The deal includes all international T20 matches, one day internationals and international test matches. Ifeoma Dozie, beer director at Heineken, says Foster’s and cricket “have shared values of enjoying something with your mates” and that the time was right for the beer marque to return to sport sponsorship due to the soaring popularity of international cricket matches. She Read full story › Source: Marketing Week...

on Mar 24, 2016

By Tony Connelly Lidl has extended its grassroots football initiative with the English Football Association with a new program that will provide over a million children throughout England with professional coaching opportunities. Former England international Sir Trevor Brooking joined Southampton legend Matt Le Tissier to launch the new coaching sessions at Wembley ahead of England’s friendly with Germany. The new campaign will build on Lidl’s existing partnership with the Football Association, which began last year, by upscaling the coaching sessions to reach a minimum of 1.2 million children aged 5-11. The informal coaching opportunities will be used to drive registrations for the Read full story › Source: The Drum...