Posts made in March, 2016

on Mar 24, 2016

By Direct Marketing News Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens. Read full story › Source: DM News...

on Mar 24, 2016

By Stephen Waddington The number of product recalls in the UK has reached an all-time high as brands fear threats to safety, public health and lasting damage to their reputation sales. High-profile cases have rocked the food and motor vehicle industries. Recalls jumped by more than a quarter to 310 over the period November 2014 to October 2015 according to law firm RPC. Social media, traditional media, and legal scrutiny is leading brands to act in the public interest more quickly than ever before. My view is public relations practitioners are recognising the opportunity to take an assertive position within management teams alongside finance and legal, so Read full story › Source: The Drum...

on Mar 24, 2016

By Rebekah Miller Return on Investment (ROI) is the obvious metric that most brands look for when evaluating or planning a marketing campaign. But ROI is usually a short-term metric, and it’s hard to quantify any long-term effects. When it comes to measuring the effects of Collaborative Marketing the biggest obstruction for a lot of brands is getting past the barrier that consumers are only good for consuming. Once you start looking at consumers in a different way – as co-marketers – then suddenly it’s easy to figure out what objectives and challenges they can help you solve, and to start seeing the Read full story › Source: The Drum...

on Mar 24, 2016

By Rebecca Stewart Justin Bieber has broken a digital record, becoming the first artist to reach 10bn views on Vevo. The video platform announced that the ‘What Do You Mean’ singer hit the milestone earlier today on Twitter, Vevo took Bieber’s entire six-year back catalogue into account when reaching the tally, revealing that videos from his most recent album Purpose had brought in close to half (4bn) of the views. Baby, baby, baby, oh.. @JustinBieber is the first artist in Vevo history to hit 10b views globally! #Bieber10BOnVevohttps://t.co/NWmLd5razR — Vevo UK (@Vevo_UK) March 24, 2016 <p Read full story › Source: The Drum...

on Mar 24, 2016

By Thomas Hobbs Reporting its annual results today (24 March), Next has forecasted the toughest trading conditions since the 2008 recession and predicted a weaker outlook for consumer spending for the rest of 2016. Speaking at a press event, Wolfson said Next would invest £8m into the Next Directory user interface, online marketing and email campaigns this year. However, he is not convinced mobile will reignite the brand or convince consumers to spend amid the tougher market conditions. He told Marketing Week: “I don’t think mobile will be the key to getting consumers to spend. I think its overall impact will probably be marginal. It Read full story › Source: Marketing Week...