By John McCarthy An old Burger King New Zealand print ad resurfaced on social media in the aftermath of the Brussels attacks on Tuesday. The above image of the fries, a Belgian national dish, was widely shared online with it originating from a Burger King commercial. In 2008, the full ad was circulated around Auckland, New Zealand to publicise the opening of a new Burger King outlet in the area. The original creative was devised by Young & Rubicam. The agency told Mashable: “We are proud to be part of any efforts to end violence and bring about peace.” Loading… The Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Microsoft unveiled Twitter artificial intelligence bot @TayTweets yesterday in a bid to connect with millennials and “experiment” with conversational understanding. Billed as ‘AI fam from the internet that’s got zero chill!’ Tay was meant to engage with her peers help the tech giant explore its cognitive learning abilities through “playful conversation”. “The more you chat with Tay the smarter she gets,” said Microsoft. Things started off fairly innocently: hellooooooo wrld!!! — TayTweets (@TayandYou) March 23, 2016 The stunt however, took an unexpected turn when Tay’s verified Twitter account began issuing a series of inflammatory statements after being targeted Read full story › Source: The Drum...
Read MoreBy Sarah Vizard Pinterest is preparing to launch its ad business in the UK in the coming weeks. And with that in mind it has been holding workshops twice a day for creative agencies, media agencies and brands in London to explain to them what is different about its ad product and to share tips on what works and the pitfalls to avoid. As with many digital companies, Pinterest has taken a slow approach to introducing advertising to the site. It only launched its ‘Promoted Pins’ programme in the US two years ago and it took it until early this year to Read full story › Source: Marketing Week...
Read MoreBy Gillian West The Garden Bridge Trust has teamed up with content agency Across the Pond for a new film promoting the ambitious project. Launched to coincide with the signing of the construction contract for the bridge, the film is a celebration of everything that makes London unique. Across the Pond agency and strategy director, Robert Waddilove, said the film aimed to “generate excitement and support” for the Garden Bridge. “To do this we wanted to consider the day-to-day lives of real Londoners in the city. The hustle and bustle, the characters and the variety,” said Waddilove. “All whilst expressing balance with how the bridge will Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Over half of all brands are buying digital inventory using programmatic media buying technologies, according to research by the Internet Advertising Bureau (IAB) but there is little understanding across the industry of how such technologies work together. Coupled with a rise in ad fraud, viewability fears and safety concerns have left many advertisers pointing the finger of blame over transparency at programmatic as it sweeps the floor with manual buying. The barriers that programmatic have brought down has enabled lots of new entrants to join the market, and unfortunately when you have lots of new entrants to the market you have bad Read full story › Source: The Drum...
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