Posts made in March, 2016

on Mar 24, 2016

By John McCarthy The Chip Shop Awards are back for another year to recognise the most out-there, cheeky and creative ads the rogues of the advertising world can muster. And as the 1 April deadline for entries approaches, we will be bringing you some insider advice on what it takes to win a coveted Chip. The Drum has tapped the minds of our judges, creative directors from Mr. President, Innocent Drinks, Edelman, Sunshine, Arc London and One Minute Briefs, to find out about their most outrageous advertising experiences and get to the bottom of what makes the perfect Chip Shop ad. Today Laura Jordan Read full story › Source: The Drum...

on Mar 24, 2016

By Tony Connelly WPP has announced that its healthcare communications network, Sudler & Hennessey, has acquired Viscira. Viscira, which posted revenues of $17m as of December 31, 2015, has 17 of the world’s top 25 pharmaceutical companies as its clients. The company employs over 100 people and is based in San Francisco, with offices in New York and London. It was founded in 2007. Sudler & Hennessey will benefit from Viscira’s interactive digital marketing programs which it creates for clients in the pharmaceutical and life sciences industry, allowing them to connect with their audience in unique, differentiated and immersive ways. The acquisition of the healthcare marketing Read full story › Source: The Drum...

on Mar 24, 2016

By Steve Hemsley Honda’s marketing strategy is to remain age-neutral It is often said that age is just a number yet many brands continue to target consumers based on their age rather than taking a more universal approach to what makes a good product or service. However, failure to attract consumers regardless of age could result in missed sales, so brands including Honda, Nestlé and Bang & Olufsen are increasingly adopting an age-agnostic approach to product design and marketing strategy. “Brands must not miss the opportunities because for the first time in history, we have a society where five generations are living together,” says Marie Cesbron-Bloomberg, Read full story › Source: Marketing Week...

on Mar 24, 2016

By Mindi Chahal Facebook’s platform Canvas offers an immersive ad experience From selfies to shopping, people spend an average of two hours a day on their smartphones, according to Ofcom. Given that two-thirds of the UK population now have a smartphone in their pocket, this represents a huge opportunity for marketers to connect with consumers. Yet many brands are failing to live up to consumers’ expectations by delivering ads and content that are not fit for purpose. Considering the shift to mobile, it is clear why some of the major players in media are developing technology and tools that will improve users’ experiences on their Read full story › Source: Marketing Week...

on Mar 24, 2016

By Nicole Greiner Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing. In anticipation of the recent season four premiere of “Chicago Fire” in Germany, Universal Channel Germany launched an interactive 360° video on its website to draw attention to the new episodes. The VR experience takes users inside a burning house and allows them to experience a fire-fighting operation from a first person perspective. In addition, users have to make (life or death) Read full story › Source: The Drum...