Posts made in March, 2016

on Mar 24, 2016

By Jessica Goodfellow Conde Nast’s men’s lifestyle title GQ recently relaunched its site which saw it develop more integrated native ad placements, benchmarking from the success of its competitors, to woo advertisers onto the site. The Drum spoke to Wil Harris, head of digital at Conde Nast, on how the publisher planned to offer greater native solutions within its restructured GQ site. Harris said the site offers the same set of tools, the same kind of integration, and the same placement for native advertising as it does for editorial content. This means content that is created in collaboration with its commercial partners can Read full story › Source: The Drum...

on Mar 24, 2016

By Secret Marketer I have decided to use this opportunity to rewrite a piece of fundamental management psychology – my version of Abraham Maslow’s ‘Hierarchy of Needs’ from a CMO’s perspective. Maslow built his pyramid on what he called “physiological needs” at the base – the things critical for human survival. I believe this was broadly correct; the primary requirement for all marketers is resources – having enough budget and headcount to be able to do our job. Maslow argued that the next most important need is safety. In my hierarchy, it is good agencies. As marketers, we need great support – to come up Read full story › Source: Marketing Week...

on Mar 24, 2016

By Tony Connelly Sony is creating a new company called ForwardWorks which will deliver its PlayStation games to smartphones, allowing the company to gain a footing in mobile gaming market. Sony Computer Entertainment (SCE), which will be known as Sony Interactive Entertainment (SIE) come 1 April, announced that ForwardWorks will produce “full-fledged game titles” for its PlayStation IP’s and characters. According to reports in Verge, the new company’s focus will be on Japan and the rest of Asia which is unsurprising given the popularity of handheld gaming in the region, which far outweighs its western markets. Atsushi Morita, the head of SCE in Japan and Asia, Read full story › Source: The Drum...

on Mar 24, 2016

By Tony Connelly Sony is creating a new company called ForwardWorks which will deliver its PlayStation games to smartphones, allowing the company to gain a footing in mobile gaming market. Sony Computer Entertainment (SCE), which will be known as Sony Interactive Entertainment (SIE) come 1 April, announced that ForwardWorks will produce “full-fledged game titles” for its PlayStation IP’s and characters. According to reports in Verge, the new company’s focus will be on Japan and the rest of Asia which is unsurprising given the popularity of handheld gaming in the region, which far outweighs its western markets. Atsushi Morita, the head of SCE in Japan and Asia, Read full story › Source: The Drum...

on Mar 24, 2016

By Jessica Goodfellow Sky’s chief marketing and digital officer Stephen van Rooyen, has been promoted to chief executive of its UK and Ireland operations. His ten year career at Sky has seen him fill numerous senior roles, starting out as director of product management and product marketing, managing director of sales, marketing and brand to his most recent role as chief marketing and digital officer, which he has filled since August 2014. Van Rooyen joined Sky from Virgin Media in 2006, before which he held roles at Nokia, News UK and Accenture. He will now assume overall leadership of Sky’s consumer and business divisions for the Read full story › Source: The Drum...