Posts made in March, 2016

on Mar 24, 2016

By Clive Humby No matter the industry, access to talent can pose formidable challenges. In marketing, there has always existed a tussle between those who advocate a strict scientific approach and those who lean toward a more social-scientific approach. In the modern age of ‘big data’ – where the enormous supply of information represents limitless potential value to a business – great marketing needs people who can do both. Marketers need to understand data-driven processes on one hand, while simultaneously giving a lucid account of human behaviour on the other. Not an easy task, but get the balance right and you will be building Read full story › Source: Marketing Week...

on Mar 24, 2016

By Seb Joseph Sponsorships aren’t catering to younger audiences in the way other parts of the marketing mix do, so Iris has launched its on sports marketing division to bring brands closer to that untapped audience. Dubbed Iris Sport, the division promises potential clients activations that are “more provocative” and “more challenging” than what’s currently being invested in, pushing them beyond the inventory led plans that define traditional strategies. It’s pitched as the antithesis to all that is wrong with sports marketing today. And all that can be traced back to measuring the success of sponsorships, which the division believes should derive from whether Read full story › Source: The Drum...

on Mar 24, 2016

By Seb Joseph Sponsorships aren’t catering to younger audiences in the way other parts of the marketing mix do, so Iris has launched its on sports marketing division to bring brands closer to that untapped audience. Dubbed Iris Sport, the division promises potential clients activations that are “more provocative” and “more challenging” than what’s currently being invested in, pushing them beyond the inventory led plans that define traditional strategies. It’s pitched as the antithesis to all that is wrong with sports marketing today. And all that can be traced back to measuring the success of sponsorships, which the division believes should derive from whether Read full story › Source: The Drum...

on Mar 24, 2016

It seems barely a week goes by without some sort of diversity related story. The controversy surrounding this year’s Oscars that led to the #OscarsSoWhite hashtag was quickly followed in the UK by #BritsSoWhite, as people took to social media to complain about the lack of artists of colour in the Brit Awards nominations. The comedian John Oliver summed it up best in a recent piece on Hollywood whitewashing by asking: ‘How is this still a thing?‘ Not to be outdone, the advertising industry has our very own scandal unfolding with the removal of Gustavo Martinez, the global CEO Read full story › Source: The Drum...

on Mar 24, 2016

By Rebecca Stewart Google is poised to take on Twitter’s livestreaming app Periscope with the launch of its very own real-time video platform YouTube Connect. The internet giant has been quietly developing the product in the background, as it looks to double down on live video, according to a report from VentureBeat. YouTube Connect will be available for Apple and Android users and will allow people to link up their streams with their Google and YouTube accounts. Additionally, it will offer chat and tagging features as well as a ‘news feed’ style section featuring the latest clips from connections and channels an individual Read full story › Source: The Drum...